ipapi.is
63/100
Ranked #17,323 of 46,880 sites
ipapi.is
63/100 · #17,323 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Ipapi.is scores 63 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 50, Ipapi.is is above the overall median of 36.
The page has 3 CTAs, 2 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Sign Up for Free" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B SaaS, developer. Role words found: "developer". The site uses a "for [X]" pattern: "Free Random 165". ICP clarity score: 53 (above the median of 35).
Ipapi.is fits the "Price / Value Leader" archetype with high confidence.
On the pricing page: Ipapi.is has a free tier, social proof elements, and an FAQ section. 3 pricing tiers is a solid structure. Add an annual billing option with visible savings. It increases upfront revenue and reduces churn.
Fix These First
up to +14 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (28/100)“A visitor would think this is a b2b saas for someone that offers something that hosts.”
B2B SaaS
Unknown
Something that hosts
Visibility / Insights
Technical
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Sign Up for Free
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
C+ (60/100)Total CTAs
3
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
C (50/100)In 5 words:
User-friendly api
Hero
absentMeta Description
specificipapi.is offers precise IP data via a user-friendly API, encompassing geolocation, ASN data, hosting detection, VPN detection, and proxy detection.
ICP Clarity
C (53/100)Detected audience
decentB2B SaaS, developer
Positioning Archetype
100% confidencePrice / Value Leader
ipapi.is offers precise IP data via a user-friendly API, encompassing geoloca...
Confidence: 100%
Pricing Page
A+ (100/100)3 pricing tiers detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | ipapi.is | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 63 | 87-24 | 87-24 | 87-24 | 86-23 |
| Clarity | 50 | 59-9 | 100-50 | 59-9 | 100-50 |
| CTA | 60 | 75-15 | 60 | 75-15 | 75-15 |
| ICP | 53 | 46+7 | 91-38 | 46+7 | 15+38 |
| 1st Impr. | 28 | 60-32 | 60-32 | 60-32 | 52-24 |
| Pricing | 100 | 95+5 | 80+20 | 95+5 | 100 |
What We Analyzed
Title
ipapi.is
Word count
2,393
More in Media / Content / Publishing
View Media / Content / Publishing benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
ipapi.is scored 63/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
Work with us