Intelius scores 62 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.

The hero text reads: "Look Up Anyone!". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 52, Intelius is above the overall median of 36.

The page has 2 CTAs, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Start Your Search Now" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 81 (above the median of 57).

Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B SaaS. The site uses a "for [X]" pattern: "people online here". ICP clarity score: 45 (above the median of 35).

On the pricing page: Intelius has social proof elements. 5 tiers is a lot — the sweet spot is 2–4, otherwise buyers get overwhelmed comparing options. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.