iisd.org
61/100
Ranked #20,494 of 46,880 sites
iisd.org
61/100 · #20,494 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Iisd scores 61 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 60, Iisd is above the overall median of 36.
The page has 2 CTAs. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing, team. Role words found: "team". The site uses a "for [X]" pattern: "sustainable development". ICP clarity score: 50 (above the median of 35).
Iisd fits the "Community / Movement" archetype with moderate confidence. This means the homepage is rallying users around a mission or identity, not just a product.
On the pricing page: Iisd has an annual billing toggle. 3 pricing tiers is a solid structure. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
Fix These First
up to +19 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Shift copy from "we" to "you"
Your above-fold copy says "we" 10x but "you" only 0x — visitors care about their problems, not yours
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
D (52/100)“A visitor would think this is a media / content / publishing for hr that offers tool that creates.”
Media / Content / Publishing
HR
tool that creates
None detected
Playful
Gaps:
- -Target audience is hinted at but not explicitly called out.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact" vs "Contact — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 10x and "you" 0x. Visitor-centric copy typically converts better.
Messaging Clarity
CTA Analysis
B- (62/100)Total CTAs
2
Above Fold
0
Best CTA
Tier 3
What Do You Sell?
C+ (60/100)In 5 words:
Tool to review publications for sustainable development
Hero
absentMeta Description
specificIISD is an award-winning independent think tank working to create a world where people and the planet thrive.
ICP Clarity
C (50/100)Detected audience
decentMedia / Content / Publishing, team
Positioning Archetype
75% confidenceCommunity / Movement
IISD is an award-winning independent think tank working to create a world whe...
Confidence: 75%
Pricing Page
A- (75/100)3 pricing tiers detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | iisd.org | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 61 | 87-26 | 87-26 | 87-26 | 86-25 |
| Clarity | 60 | 59 | 100-40 | 59 | 100-40 |
| CTA | 62 | 75-13 | 60 | 75-13 | 75-13 |
| ICP | 50 | 46 | 91-41 | 46 | 15+35 |
| 1st Impr. | 52 | 60-8 | 60-8 | 60-8 | 52 |
| Pricing | 75 | 95-20 | 80-5 | 95-20 | 100-25 |
What We Analyzed
Title
International Institute for Sustainable Development
Word count
930
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Last scanned 49 days ago. Time to check if your homepage has improved.
iisd.org scored 61/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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