ibtimes.co.uk
38/100
Ranked #39,818 of 46,880 sites
ibtimes.co.uk
38/100 · #39,818 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Ibtimes.co.uk scores 38 out of 100 on homepage messaging, earning a D grade — below average — significant gaps in clarity or targeting. Across all 30,134 sites analyzed, that's well below the median of 59. Within Media / Content / Publishing, where the median is 62, Ibtimes.co.uk lands 24 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 4 CTAs, 1 of them above the fold. The primary CTA "Contact us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Fintech / Financial Services. The site uses a "for [X]" pattern: "Winter Fuel Repayments". ICP clarity score: 45 (above the median of 35).
The biggest opportunities for Ibtimes.co.uk: Clarity is 8 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +34 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (28/100)“A visitor would think this is a fintech / financial services for someone that offers something that edits.”
Fintech / Financial Services
Unknown
Something that edits
Cost Savings / Money
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact us" vs "Contact us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
4
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
F (28/100)In 5 words:
Reporting international
Hero
absentMeta Description
specificLatest breaking news, business news from International Business Times UK Edition. Including detailed analysis and in-depth reporting.
ICP Clarity
C- (45/100)Detected audience
decentFintech / Financial Services
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | ibtimes.co.uk | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 38 | 87-49 | 87-49 | 87-49 | 86-48 |
| Clarity | 28 | 59-31 | 100-72 | 59-31 | 100-72 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 45 | 46 | 91-46 | 46 | 15+30 |
| 1st Impr. | 28 | 60-32 | 60-32 | 60-32 | 52-24 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
International Business Times | Money Making, Stock Market, Entrepreneur News
Word count
1,112
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Last scanned 49 days ago. Time to check if your homepage has improved.
ibtimes.co.uk scored 38/100.
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