hodes.com
66/100
Ranked #12,827 of 46,880 sites
hodes.com
66/100 · #12,827 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Hodes scores 66 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "Proven talent acquisition solutions". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 62, Hodes is above the overall median of 36.
The page has 2 CTAs, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B SaaS, team. Role words found: "team".
Hodes fits the "Trust / Authority" archetype with high confidence.
On the pricing page: 3 pricing tiers is a solid structure. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
The biggest opportunities for Hodes: The copy uses overused buzzwords ("solutions", "solution") that dilute the message.
Fix These First
up to +17 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
D (52/100)“A visitor would think this is a b2b saas for someone that offers solution that optimizes.”
B2B SaaS
Unknown
solution that optimizes
Revenue / Growth
Professional
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Proven talent acquisition solutions
Your current headline is generic — these alternatives name what you do for whom
Current
Contact us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact us" vs "Contact us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
B- (62/100)Total CTAs
2
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
B- (62/100)In 5 words:
Application to process talent
Hero
genericProven talent acquisition solutions
Meta Description
specificTalent acquisition solutions that will transform your recruitment process. From attracting and sourcing candidates, to hiring and retaining top talent, discover our solutions today.
ICP Clarity
D (35/100)Detected audience
decentB2B SaaS, team
Positioning Archetype
90% confidenceTrust / Authority
Proven talent acquisition solutions
Confidence: 90%
Pricing Page
B (70/100)3 pricing tiers detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | hodes.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 66 | 87-21 | 87-21 | 87-21 | 86-20 |
| Clarity | 62 | 59 | 100-38 | 59 | 100-38 |
| CTA | 62 | 75-13 | 60 | 75-13 | 75-13 |
| ICP | 35 | 46-11 | 91-56 | 46-11 | 15+20 |
| 1st Impr. | 52 | 60-8 | 60-8 | 60-8 | 52 |
| Pricing | 70 | 95-25 | 80-10 | 95-25 | 100-30 |
What We Analyzed
Title
Talent Acquisition Solutions | Optimize Your Recruitment Process
Word count
530
Hero text
Proven talent acquisition solutions
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Last scanned 49 days ago. Time to check if your homepage has improved.
hodes.com scored 66/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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