hessen.de
57/100
Ranked #26,321 of 46,880 sites
hessen.de
57/100 · #26,321 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Hessen.de scores 57 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59. Within Media / Content / Publishing, where the median is 62, Hessen.de lands 5 points below the industry average.
The hero text reads: "„Schützenvereine halten das Land zusammen“". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 2 CTAs. That's a focused set, which avoids overwhelming visitors. The primary CTA "Logo - Auf Facebook teilen Öffnet sich in einem n…" is high-friction — asking for commitment before proving value. CTA effectiveness score: 15 (below the median of 57).
Audience targeting is unclear. Detected audience: Media / Content / Publishing. ICP clarity score: 15 (below the median of 35).
The biggest opportunities for Hessen.de: CTA effectiveness is below median — consider using action-oriented language ("Start free trial") over generic buttons ("Learn more"). Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +56 ptsRanked by estimated impact on your overall score
Upgrade your primary CTA from "Logo - Auf Facebook teilen Öf…"
Passive CTAs like "Learn more" don't tell visitors what happens next
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Close first-impression gaps
Visitors can't quickly tell who it's for and why it matters — those signals should be above the fold
First Impression
F (20/100)“A visitor would think this is a media / content / publishing for someone that offers something that runs.”
Media / Content / Publishing
Unknown
Something that runs
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
„Schützenvereine halten das Land zusammen“
Your current headline is generic — these alternatives name what you do for whom
Current
Logo - Auf Facebook teilen Öffnet sich in einem neuen Fenster
Passive CTAs like this don't tell visitors what happens next
Current
Hier gibt es Neues und Wissenswertes aus Hessen. Informieren Sie sich über Projekte, Veranstaltungen und aktuelle Meldu…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Replace "Logo - Auf Facebook teilen Öffnet sich …" with an outcome-specific CTA
Passive CTAs leave visitors guessing. Test: "See your report" or "Start building — free"
Test a "free" modifier on your CTA: "Logo - Auf Facebook teil…" vs "Logo - Auf Facebook teil… — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Messaging Clarity
CTA Analysis
F (15/100)Total CTAs
2
Above Fold
0
Best CTA
Tier 5
What Do You Sell?
D (37/100)In 5 words:
System to design hessentag
Hero
generic„Schützenvereine halten das Land zusammen“
Meta Description
genericHier gibt es Neues und Wissenswertes aus Hessen. Informieren Sie sich über Projekte, Veranstaltungen und aktuelle Meldungen der Landesregierung.
ICP Clarity
F (15/100)Detected audience
genericMedia / Content / Publishing
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | hessen.de | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 57 | 87-30 | 87-30 | 87-30 | 86-29 |
| Clarity | 37 | 59-22 | 100-63 | 59-22 | 100-63 |
| CTA | 15 | 75-60 | 60-45 | 75-60 | 75-60 |
| ICP | 15 | 46-31 | 91-76 | 46-31 | 15 |
| 1st Impr. | 20 | 60-40 | 60-40 | 60-40 | 52-32 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Startseite | HESSEN Landesregierung
Word count
1,445
Hero text
„Schützenvereine halten das Land zusammen“
More in Media / Content / Publishing
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Last scanned 49 days ago. Time to check if your homepage has improved.
hessen.de scored 57/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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