Homepage report, Media / Content / Publishing
helsing.ai
Ranked #17,603 of 30,521 homepages.
Clear headline, long headline. The headline asks for more reading than most visitors give it.
59/100
C
First screen at 1280px wide.
What we noticed
- 1
The headline says what it is.
“Careers We are looking for people with their heart in the right place, who share our conviction that…” tells a visitor what this is in one read.
- 2
The headline is 29 words long.
Most visitors read the first few words and move on.
Try: Cut it to under ten words and move the rest to the line below.
- 3
Nothing near the top says anyone else uses it.
No customer logos, numbers or quotes show up near the headline.
Try: Add a short proof line under the buttons: a customer count, a few logos or one real quote.
- 4
“Contact” works, but it’s generic.
Almost every site has this button. It doesn’t say what the visitor gets.
Try: Add what they get or what it costs, like a free trial or a live demo.
Media / Content / Publishing Benchmarks
How you compare to 1,784 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Helsing scores 59 out of 100, a C. The basics are there, but the message is generic enough to blend in with competitors. That puts it around the middle of the 30,521 homepages we've ranked, where the median is 60. That's in line with the Media / Content / Publishing median of 62.
The headline reads "Careers We are looking for people with their heart in the right place, who share our conviction that democratic values …". At 29 words, it's too long to take in at a glance. The verbs hint at what the product does, but the headline could say more plainly what it is. Its clarity score of 90 is above the overall median of 39.
The page has 3 CTAs, 2 of them above the fold. That's a focused set that won't overwhelm visitors. The main button, "Contact", is generic and doesn't tell visitors what happens next. Its CTA score is 57, above the median of 45.
There are signals about who this is for, but the audience could be sharper. Detected audience: Media / Content / Publishing, team. It uses a "for [audience]" line: "future generations". Its ICP score is 50, above the median of 35.
Here's where Helsing has the most to gain. The copy leans on overused buzzwords ("world-class") that water down the message.
Fix These First
up to +33 ptsRanked by estimated impact on your overall score
Add a pricing page
Hidden pricing adds friction, since most buyers want to qualify themselves before talking to sales
Shorten your hero headline
At 29 words, the headline is too long to scan. Aim for under 12
Shift copy from "we" to "you"
Your above-fold copy says "we" 5x but "you" only 0x. Visitors care about their problems, not yours
Make your CTA more specific
"Get started" is generic. Tie it to an outcome, like "Start building" or "See your report"
Replace overused buzzwords with specifics
Phrases like "world-class" in your above-fold copy hurt credibility
First Impression
C- (48/100)“A visitor would think this is a ai / machine learning for future generations that offers something that shares.”
| What kind of company? | AI / Machine Learning | vague |
|---|---|---|
| Who is it for? | future generations | clear |
| What does it do? | Something that shares | vague |
| What's the benefit? | Risk Reduction / Safety | vague |
| What's the vibe? | Aspirational | vague |
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Want a human to tear down helsing.ai?
Each week Alex Stonehouse of Brilliantly Wrong records five free video teardowns for sites that ask. Each one covers what a first-time buyer takes away and the three fixes that matter most.
Suggested Rewrites
Rewrites based on what your page says. Click one to copy it.
Current
Contact
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact" vs "Contact: Free"
"Free" is the strongest CTA modifier in the homepages we score
Test a shorter headline (currently 29 words, aim for 6 to 10)
Shorter headlines get scanned; longer ones get skipped. Test cutting to the essential claim.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 5x and "you" 0x. Visitor-centric copy typically converts better.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C (57/100)Total CTAs
3
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
A+ (90/100)Hero
specificCareers We are looking for people with their heart in the right place, who share our conviction that democratic values are worth protecting, for ourselves and for future generations.
Meta Description
specificArtificial intelligence to protect our democracies.
ICP Clarity
C- (50/100)Detected audience
decentMedia / Content / Publishing, team
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | helsing.ai | infusionsoft.… | websitepolici… | starbridge.ai | hum.works |
|---|---|---|---|---|---|
| Overall | 59 | 84-25 | 84-25 | 83-24 | 82-23 |
| Clarity | 90 | 53+37 | 62+28 | 72+18 | 62+28 |
| CTA | 57 | 75-18 | 80-23 | 75-18 | 75-18 |
| ICP | 50 | 89-39 | 58-8 | 63-13 | 63-13 |
| 1st Impr. | 48 | 60-12 | 36+12 | 60-12 | 52 |
| Pricing | 0 | 95-95 | 95-95 | 0 | 0 |
What We Analyzed
Title
Helsing | Artificial intelligence to protect our democracies
Word count
241
Hero text
Careers We are looking for people with their heart in the right place, who share our conviction that democratic values are worth protecting, for ourselves and for future generations.
More in Media / Content / Publishing
View Media / Content / Publishing benchmarks →Track Your Progress
Scanned October 2026. If helsing.ai has changed since, re-scan to see the new score.
helsing.ai scored 59/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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