hanselman.com
60/100
Ranked #21,198 of 46,880 sites
hanselman.com
60/100 · #21,198 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Hanselman scores 60 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Scott Hanselman". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 49, Hanselman is above the overall median of 36.
The page has 2 CTAs, 2 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Watch Scott's TEDx Talk" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing, teacher. Role words found: "teacher".
The biggest opportunities for Hanselman: CTA effectiveness is below median — consider using action-oriented language ("Start free trial") over generic buttons ("Learn more").
Fix These First
up to +40 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (24/100)“A visitor would think this is a media / content / publishing for someone that offers something unclear.”
Media / Content / Publishing
Unknown
Unknown
None detected
Professional
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Scott Hanselman
Your current headline is generic — these alternatives name what you do for whom
Current
Watch Scott's TEDx Talk
Tying your CTA to a specific outcome increases click-through
Current
Scott Hanselman is a programmer, teacher, speaker, technologist, podcaster, writer, inclusion advocate and more.
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Watch Scott's TEDx Talk" vs "Watch Scott's TEDx Talk — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
C- (50/100)Total CTAs
2
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
C- (49/100)In 5 words:
Tool to deliver scott
Hero
genericScott Hanselman
Meta Description
genericScott Hanselman is a programmer, teacher, speaker, technologist, podcaster, writer, inclusion advocate and more.
ICP Clarity
D (38/100)Detected audience
decentMedia / Content / Publishing, teacher
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | hanselman.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 60 | 87-27 | 87-27 | 87-27 | 86-26 |
| Clarity | 49 | 59-10 | 100-51 | 59-10 | 100-51 |
| CTA | 50 | 75-25 | 60-10 | 75-25 | 75-25 |
| ICP | 38 | 46-8 | 91-53 | 46-8 | 15+23 |
| 1st Impr. | 24 | 60-36 | 60-36 | 60-36 | 52-28 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Scott Hanselman - Coder, Blogger, Teacher, Speaker, Author
Word count
272
Hero text
Scott Hanselman
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Last scanned 63 days ago. Time to check if your homepage has improved.
hanselman.com scored 60/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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