grundfos.com
66/100
Ranked #12,008 of 46,880 sites
grundfos.com
66/100 · #12,008 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Grundfos scores 66 out of 100 on homepage messaging, earning a B grade — good messaging with some areas to tighten up. Across all 30,134 sites analyzed, that's above the median of 59. Within Developer Tools / Infrastructure, where the median is 60, Grundfos lands 6 points above the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 2 CTAs, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Nonprofit / NGO. The site uses a "for [X]" pattern: "use in homes". ICP clarity score: 45 (above the median of 35).
Fix These First
up to +34 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Shift copy from "we" to "you"
Your above-fold copy says "we" 5x but "you" only 2x — visitors care about their problems, not yours
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (28/100)“A visitor would think this is a b2b saas for someone that offers something that runs.”
B2B SaaS
Unknown
Something that runs
Risk Reduction / Safety
Aspirational
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact" vs "Contact — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 5x and "you" 2x. Visitor-centric copy typically converts better.
Messaging Clarity
CTA Analysis
C (62/100)Total CTAs
2
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
D (40/100)Hero
absentMeta Description
specificWater is and has always been at the heart and soul of Grundfos. Our promise to the world is to respect, protect, and advance the flow of water.
ICP Clarity
D+ (45/100)Detected audience
decentNonprofit / NGO
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | grundfos.com | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 66 | 89-23 | 88-22 | 87-21 | 87-21 |
| Clarity | 40 | 62-22 | 100-60 | 72-32 | 100-60 |
| CTA | 62 | 73-11 | 70-8 | 78-16 | 70-8 |
| ICP | 45 | 45 | 95-50 | 95-50 | 50-5 |
| 1st Impr. | 28 | 52-24 | 94-66 | 66-38 | 44-16 |
| Pricing | 0 | 95-95 | 100-100 | 95-95 | 100-100 |
What We Analyzed
Title
Grundfos | Water is and has always been at the heart and soul of Grundfos. Our promise to the world is to respect, protect, and advance the flow of water.
Word count
745
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Last scanned 63 days ago. Time to check if your homepage has improved.
grundfos.com scored 66/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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