graphql.org
65/100
Ranked #14,275 of 46,880 sites
graphql.org
65/100 · #14,275 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Graphql scores 65 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "The query language for modern APIs". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 6 CTAs, 1 of them above the fold. The primary CTA "Try it out" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: non-profit, Developer Tools / Infrastructure. The site uses a "for [X]" pattern: "modern APIsTypesafe schemas". ICP clarity score: 53 (above the median of 35).
Graphql fits the "Trust / Authority" archetype with moderate confidence.
Fix These First
up to +32 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
D (40/100)“A visitor would think this is a developer tools / infrastructure for someone that offers something that runs.”
Developer Tools / Infrastructure
Unknown
Something that runs
Visibility / Insights
Professional
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
The query language for modern APIs
Your current headline is generic — these alternatives name what you do for whom
Current
Try it out
Tying your CTA to a specific outcome increases click-through
Current
GraphQL is a query language for APIs and a runtime for fulfilling those queries with your existing data.
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Try it out" vs "Try it out — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Messaging Clarity
CTA Analysis
C (52/100)Total CTAs
6
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
D+ (40/100)In 5 words:
Engine to secure requestsfrictionless for modern apis
Hero
genericThe query language for modern APIs
Meta Description
genericGraphQL is a query language for APIs and a runtime for fulfilling those queries with your existing data.
ICP Clarity
C (53/100)Detected audience
decentnon-profit, Developer Tools / Infrastructure
Positioning Archetype
60% confidenceTrust / Authority
The query language for modern APIs
Confidence: 60%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | graphql.org | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 65 | 87-22 | 87-22 | 87-22 | 86-21 |
| Clarity | 40 | 59-19 | 100-60 | 59-19 | 100-60 |
| CTA | 52 | 75-23 | 60-8 | 75-23 | 75-23 |
| ICP | 53 | 46+7 | 91-38 | 46+7 | 15+38 |
| 1st Impr. | 40 | 60-20 | 60-20 | 60-20 | 52-12 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
GraphQL | The query language for modern APIs
Word count
1,532
Hero text
The query language for modern APIs
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Last scanned 49 days ago. Time to check if your homepage has improved.
graphql.org scored 65/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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