gothamist.com
53/100
Ranked #30,414 of 46,880 sites
gothamist.com
53/100 · #30,414 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Gothamist scores 53 out of 100 on homepage messaging, earning a C- grade — mixed. Across all 30,134 sites analyzed, that's below the median of 59. Within Media / Content / Publishing, where the median is 62, Gothamist lands 9 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 4 CTAs, 1 of them above the fold. The primary CTA "Sign up" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: non-profit, Media / Content / Publishing.
On the pricing page: 2 pricing tiers is a solid structure. Consider adding a free tier or free trial. It reduces friction and lets prospects experience your product before paying.
The biggest opportunities for Gothamist: Clarity is 9 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +35 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Close first-impression gaps
Visitors can't quickly tell who it's for and why it matters — those signals should be above the fold
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (32/100)“A visitor would think this is a media / content / publishing for someone that offers something that plans.”
Media / Content / Publishing
Unknown
Something that plans
None detected
Playful
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Sign up
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Sign up" vs "Sign up — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
4
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
F (27/100)In 5 words:
Collect more
Hero
absentMeta Description
genericGothamist is a non-profit local newsroom, powered by WNYC.
ICP Clarity
D+ (38/100)Detected audience
decentnon-profit, Media / Content / Publishing
Pricing Page
A+ (85/100)2 pricing tiers detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | gothamist.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 53 | 87-34 | 87-34 | 87-34 | 86-33 |
| Clarity | 27 | 59-32 | 100-73 | 59-32 | 100-73 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 38 | 46-8 | 91-53 | 46-8 | 15+23 |
| 1st Impr. | 32 | 60-28 | 60-28 | 60-28 | 52-20 |
| Pricing | 85 | 95-10 | 80+5 | 95-10 | 100-15 |
What We Analyzed
Title
Gothamist: New York City Local News, Food, Arts & Events
Word count
804
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Last scanned 49 days ago. Time to check if your homepage has improved.
gothamist.com scored 53/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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