goop.com
59/100
Ranked #23,608 of 46,880 sites
goop.com
59/100 · #23,608 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Goop scores 59 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 17, Goop is below the overall median of 36.
The page has 6 CTAs, 1 of them above the fold. The primary CTA "the rise of the starter facelift" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: E-Commerce / DTC, agency. Role words found: "agency". The site uses a "for [X]" pattern: "finding products". ICP clarity score: 50 (above the median of 35).
Goop fits the "Price / Value Leader" archetype with moderate confidence.
The biggest opportunities for Goop: Clarity is 19 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +41 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
D (40/100)“A visitor would think this is a e-commerce / dtc for finding products that offers tool.”
E-Commerce / DTC
finding products
tool
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
An indispensable resource for finding products, tools, tips, and experts to bring more agency, depth, and joy to life.
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
A- (75/100)Total CTAs
6
Above Fold
1
Best CTA
Tier 2
What Do You Sell?
F (17/100)In 5 words:
Agency for finding products
Hero
absentMeta Description
genericAn indispensable resource for finding products, tools, tips, and experts to bring more agency, depth, and joy to life.
ICP Clarity
C (50/100)Detected audience
decentE-Commerce / DTC, agency
Positioning Archetype
60% confidencePrice / Value Leader
An indispensable resource for finding products, tools, tips, and experts to b...
Confidence: 60%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | goop.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 59 | 87-28 | 87-28 | 87-28 | 86-27 |
| Clarity | 17 | 59-42 | 100-83 | 59-42 | 100-83 |
| CTA | 75 | 75 | 60+15 | 75 | 75 |
| ICP | 50 | 46 | 91-41 | 46 | 15+35 |
| 1st Impr. | 40 | 60-20 | 60-20 | 60-20 | 52-12 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
goop | Home
Word count
426
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Last scanned 49 days ago. Time to check if your homepage has improved.
goop.com scored 59/100.
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