getyourguide.com
58/100
Ranked #25,059 of 46,880 sites
getyourguide.com
58/100 · #25,059 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Getyourguide scores 58 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Discover & book things to do". Decent. Action verbs give a sense of function, but could be more explicit about exactly what the product is. The language is specific enough that visitors get a concrete sense of what's offered.
The page has 5 CTAs. The primary CTA "Contact" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: B2B SaaS. ICP clarity score: 15 (below the median of 35).
Getyourguide fits the "Price / Value Leader" archetype with moderate confidence.
On the pricing page: Enter your pricing page URL directly (try https://getyourguide.com/pricing) for a full analysis.
The biggest opportunities for Getyourguide: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +35 ptsRanked by estimated impact on your overall score
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Add a CTA to your pricing page
Pricing page has no clear call-to-action — visitors can't convert
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (20/100)“A visitor would think this is a b2b saas for someone that offers something unclear.”
B2B SaaS
Unknown
Unknown
Cost Savings / Money
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact
Tying your CTA to a specific outcome increases click-through
Current
Find, compare, and book sightseeing tours, attractions, excursions, things to do and fun activities from around the wor…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact" vs "Contact — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
5
Above Fold
0
Best CTA
Tier 3
What Do You Sell?
D+ (42/100)In 5 words:
Book Things To Do, Attractions,
Hero
specificDiscover & book things to do
Meta Description
genericFind, compare, and book sightseeing tours, attractions, excursions, things to do and fun activities from around the world. Save money and book directly from local suppliers.
ICP Clarity
F (15/100)Detected audience
genericB2B SaaS
Positioning Archetype
60% confidencePrice / Value Leader
Discover & book things to do
Confidence: 60%
Pricing Page
F (15/100)How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | getyourguide.com | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 58 | 89-31 | 88-30 | 87-29 | 87-29 |
| Clarity | 42 | 62-20 | 100-58 | 72-30 | 100-58 |
| CTA | 57 | 73-16 | 70-13 | 78-21 | 70-13 |
| ICP | 15 | 45-30 | 95-80 | 95-80 | 50-35 |
| 1st Impr. | 20 | 52-32 | 94-74 | 66-46 | 44-24 |
| Pricing | 15 | 95-80 | 100-85 | 95-80 | 100-85 |
What We Analyzed
Title
Book Things To Do, Attractions, and Tours | GetYourGuide
Word count
2,892
Hero text
Discover & book things to do
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Last scanned 49 days ago. Time to check if your homepage has improved.
getyourguide.com scored 58/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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