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getyourguide.com

C

58/100

Ranked #25,059 of 46,880 sites

Developer Tools / InfrastructureSeries A
C

getyourguide.com

58/100 · #25,059 of 46,880

homepagerankings.com

Developer Tools / Infrastructure Benchmarks

How you compare to 6,886 Developer Tools / Infrastructure sites

Overall
58
Product Clarity
42+5 vs median
CTA Effectiveness
57
ICP Targeting
15-20 vs median
First Impression
20-8 vs median
Pricing Page
15+15 vs median

Gray line = Developer Tools / Infrastructure median

Analysis

Getyourguide scores 58 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.

The hero text reads: "Discover & book things to do". Decent. Action verbs give a sense of function, but could be more explicit about exactly what the product is. The language is specific enough that visitors get a concrete sense of what's offered.

The page has 5 CTAs. The primary CTA "Contact" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.

Audience targeting is unclear. Detected audience: B2B SaaS. ICP clarity score: 15 (below the median of 35).

Getyourguide fits the "Price / Value Leader" archetype with moderate confidence.

On the pricing page: Enter your pricing page URL directly (try https://getyourguide.com/pricing) for a full analysis.

The biggest opportunities for Getyourguide: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. First impression clarity is below median — visitors can't quickly tell what category this product falls into.

Fix These First

up to +35 pts

Ranked by estimated impact on your overall score

#1

Sharpen your audience targeting

"For businesses" or "for teams" is too broad — name a role, industry, or company type

+10 ptsICP
#2

Close first-impression gaps

Visitors can't quickly tell who it's for and what it does — those signals should be above the fold

+8 ptsFirst Impression
#3

Add a CTA to your pricing page

Pricing page has no clear call-to-action — visitors can't convert

+8 ptsPricing
#4

Add a free tier or annual billing option

Low-commitment entry points (free tier, annual discount) reduce purchase friction

+5 ptsPricing
#5

Rewrite your meta description

Generic meta description — this is what shows up in Google results

+4 ptsClarity

First Impression

F (20/100)

A visitor would think this is a b2b saas for someone that offers something unclear.

What kind of company?vague

B2B SaaS

Who is it for?missing

Unknown

What does it do?missing

Unknown

What's the benefit?vague

Cost Savings / Money

What's the vibe?vague

Neutral

Gaps:

  • -Business category is implied but not clearly stated.
  • -No clear target audience defined. Could be for anyone, which means it resonates with no one.
  • -Product function unclear from above-fold copy. Visitors cannot tell what this does.
  • -Value proposition is weakly communicated. Benefits are implied, not stated.

Suggested Rewrites

Better copy based on your product signals — click to copy

Primary CTA

Current

Contact

Tying your CTA to a specific outcome increases click-through

Meta Description

Current

Find, compare, and book sightseeing tours, attractions, excursions, things to do and fun activities from around the wor…

This is what shows in Google results — specificity drives higher click-through rates

A/B Test Ideas

Specific experiments to run, ranked by expected impact

Test adding "free" or "no card required" to your primary CTA

Risk-reducing modifiers typically lift click-through 10-15%

medium

Test a "free" modifier on your CTA: "Contact" vs "Contact — Free"

"Free" is the highest-converting modifier across 27K+ homepages analyzed

medium

Test a "Built for [role/company type]" line under your hero

The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.

medium

Test adding social proof above the fold (customer count, logos, or testimonial)

No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.

medium

Test adding an annual/monthly billing toggle with a discount

Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.

low

Messaging Clarity

Who is this for?40/100
What problem does this solve?77/100
What does this actually do?40/100
Why this over alternatives?40/100
CTA effectiveness57/100

CTA Analysis

C+ (57/100)

Total CTAs

5

Above Fold

0

Best CTA

Tier 3

Contact
T3 · 57/100
Tenerife Dolphin & whale watching
T3 · 45/100
Kaikoura Dolphin & whale watching
T3 · 45/100
Shibuya Sky40 tours & activities
T3 · 45/100
Facebook
T5 · 10/100

What Do You Sell?

D+ (42/100)

In 5 words:

Book Things To Do, Attractions,

Hero

specific

Discover & book things to do

Meta Description

generic

Find, compare, and book sightseeing tours, attractions, excursions, things to do and fun activities from around the world. Save money and book directly from local suppliers.

ICP Clarity

F (15/100)

Detected audience

generic

B2B SaaS

industryB2B SaaS

Positioning Archetype

60% confidence

Price / Value Leader

Discover & book things to do

Confidence: 60%

Pricing Page

F (15/100)
Pricing page found
Clear CTA on pricing
Free tier or trial
Annual billing option
FAQ section
Feature comparison
Social proof

How You Compare

vs. other Developer Tools / Infrastructure sites in the index

Dimensiongetyourguide.comchatwoot.comtapfiliate.comdelve.cohelpscout.com
Overall5889-3188-3087-2987-29
Clarity4262-20100-5872-30100-58
CTA5773-1670-1378-2170-13
ICP1545-3095-8095-8050-35
1st Impr.2052-3294-7466-4644-24
Pricing1595-80100-8595-80100-85

What We Analyzed

Title

Book Things To Do, Attractions, and Tours | GetYourGuide

Word count

2,892

Hero text

Discover & book things to do

Track Your Progress

Last scanned 49 days ago. Time to check if your homepage has improved.

getyourguide.com scored 58/100.

We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.

Work with us