frieze.com
58/100
Ranked #25,044 of 46,880 sites
frieze.com
58/100 · #25,044 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Frieze scores 58 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 7 CTAs, 2 of them above the fold. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing. The site uses a "for [X]" pattern: "contemporary art and culture". ICP clarity score: 45 (above the median of 35).
Frieze fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
Fix These First
up to +39 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Close first-impression gaps
Visitors can't quickly tell what it does and why it matters — those signals should be above the fold
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Simplify your above-fold copy
Grade level 42 reads like an academic paper — aim for grade 8-10
First Impression
F (32/100)“A visitor would think this is a media / content / publishing for contemporary art and culture that offers something unclear.”
Media / Content / Publishing
contemporary art and culture
Unknown
None detected
Technical
Gaps:
- -Business category is implied but not clearly stated.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
7
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
D (34/100)In 5 words:
Connect frieze for contemporary art
Hero
absentMeta Description
specificFrieze is the definitive resource for contemporary art and culture, offering reviews, essays, interviews, videos and podcasts from around the world and four annual art fairs in London, New York, Seoul and Los Angeles.
ICP Clarity
C- (45/100)Detected audience
decentMedia / Content / Publishing
Positioning Archetype
100% confidenceCommunity / Movement
Frieze is the definitive resource for contemporary art and culture, offering ...
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | frieze.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 58 | 87-29 | 87-29 | 87-29 | 86-28 |
| Clarity | 34 | 59-25 | 100-66 | 59-25 | 100-66 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 45 | 46 | 91-46 | 46 | 15+30 |
| 1st Impr. | 32 | 60-28 | 60-28 | 60-28 | 52-20 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Home | Frieze
Word count
1,327
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Last scanned 49 days ago. Time to check if your homepage has improved.
frieze.com scored 58/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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