fox13now.com
55/100
Ranked #28,791 of 46,880 sites
fox13now.com
55/100 · #28,791 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Fox13now scores 55 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59. Within Developer Tools / Infrastructure, where the median is 60, Fox13now lands 5 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 21, Fox13now is below the overall median of 36.
The page has 7 CTAs, 4 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "Watch" is a value-oriented CTA — it promises a benefit, not just an action.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B SaaS, team. Role words found: "team". The site uses a "for [X]" pattern: "news". ICP clarity score: 50 (above the median of 35).
Fox13now fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
On the pricing page: Enter your pricing page URL directly (try https://fox13now.com/pricing) for a full analysis.
The biggest opportunities for Fox13now: Clarity is 15 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +45 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Reduce CTAs above the fold to one primary action
4 competing buttons cause decision paralysis — visitors click none
Add a CTA to your pricing page
Pricing page has no clear call-to-action — visitors can't convert
Close first-impression gaps
Visitors can't quickly tell what it does and why it matters — those signals should be above the fold
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
First Impression
F (32/100)“A visitor would think this is a b2b saas for news that offers something unclear.”
B2B SaaS
news
Unknown
None detected
Casual
Gaps:
- -Business category is implied but not clearly stated.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
FOX 13 is Salt Lake City and Utah's station for news, weather and traffic
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Remove all secondary CTAs above the fold — keep only one primary action
4 competing CTAs detected. Single-CTA pages typically convert 20-30% better.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 5x and "you" 2x. Visitor-centric copy typically converts better.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
C+ (60/100)Total CTAs
7
Above Fold
4
Best CTA
Tier 2
What Do You Sell?
F (21/100)In 5 words:
Search site
Hero
absentMeta Description
genericFOX 13 is Salt Lake City and Utah's station for news, weather and traffic
ICP Clarity
C (50/100)Detected audience
decentB2B SaaS, team
Positioning Archetype
100% confidenceCommunity / Movement
FOX 13 is Salt Lake City and Utah's station for news, weather and traffic
Confidence: 100%
Pricing Page
F (15/100)How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | fox13now.com | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 55 | 89-34 | 88-33 | 87-32 | 87-32 |
| Clarity | 21 | 62-41 | 100-79 | 72-51 | 100-79 |
| CTA | 60 | 73-13 | 70-10 | 78-18 | 70-10 |
| ICP | 50 | 45+5 | 95-45 | 95-45 | 50 |
| 1st Impr. | 32 | 52-20 | 94-62 | 66-34 | 44-12 |
| Pricing | 15 | 95-80 | 100-85 | 95-80 | 100-85 |
What We Analyzed
Title
FOX 13 Utah and Salt Lake City: Breaking News, Weather, Traffic
Word count
1,213
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Last scanned 49 days ago. Time to check if your homepage has improved.
fox13now.com scored 55/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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