Forrester scores 71 out of 100 on homepage messaging, earning a B- grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59. Within Media / Content / Publishing, where the median is 62, Forrester lands 9 points above the industry average.

The hero text reads: "Forrester AI — Now Where You Work". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 66, Forrester is above the overall median of 36.

The page has 4 CTAs. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.

Audience targeting is crystal clear — the homepage makes it obvious who this is for. Detected audience: B2B / B2C, Fintech / Financial Services, analyst and team. Role words found: "analyst", "team". ICP clarity score: 79 (above the median of 35).

Forrester fits the "Platform / Ecosystem" archetype with moderate confidence. This means the homepage is positioning as a platform others build on — emphasizing integrations, extensibility, and ecosystem over a single feature.

On the pricing page: Forrester has a free tier, an annual billing toggle, and social proof elements. 7 tiers is a lot — the sweet spot is 2–4, otherwise buyers get overwhelmed comparing options. Too many tiers create decision fatigue. Aim for 2-4 tiers with clear differentiation.