form.run
59/100
Ranked #23,584 of 46,880 sites
form.run
59/100 · #23,584 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Form.run scores 59 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "入力しやすいフォームが30秒で作れる". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 19, Form.run is below the overall median of 36.
The page has 3 CTAs. That's a focused set, which avoids overwhelming visitors. The primary CTA "contact form7と比較" is high-friction — asking for commitment before proving value. CTA effectiveness score: 10 (below the median of 57).
Audience targeting is unclear. Detected audience: Audience not defined on the page. ICP clarity score: 0 (below the median of 35).
On the pricing page: Enter your pricing page URL directly (try https://form.run/pricing) for a full analysis.
The biggest opportunities for Form.run: CTA effectiveness is below median — consider using action-oriented language ("Start free trial") over generic buttons ("Learn more"). Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. Clarity is 17 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +67 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Add a "for [specific audience]" pattern to your hero
Visitors can't tell if this product is for them — specificity wins trust
Upgrade your primary CTA from "contact form7と比較"
Passive CTAs like "Learn more" don't tell visitors what happens next
Close first-impression gaps
Visitors can't quickly tell who it's for and why it matters — those signals should be above the fold
Add a CTA to your pricing page
Pricing page has no clear call-to-action — visitors can't convert
First Impression
F (20/100)“A visitor would think this is a b2b saas for someone that offers something that runs.”
B2B SaaS
Unknown
Something that runs
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
contact form7と比較
Passive CTAs like this don't tell visitors what happens next
Current
フォーム作成ツールならformrun（フォームラン）。ビジネスで使える高性能なメールフォームを誰でも簡単に作成できます。無料で試すことができ、WEBフォームとしてサイトへの埋め込みも可能。自動返信メールや顧客管理機能などフォームと関連する…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Replace "contact form7と比較" with an outcome-specific CTA
Passive CTAs leave visitors guessing. Test: "See your report" or "Start building — free"
Test a "free" modifier on your CTA: "contact form7と比較" vs "contact form7と比較 — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding "for Audience not defined on the page" to your hero or subheadline
Naming your audience explicitly increases relevance. Visitors self-qualify faster when they see themselves.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
F (10/100)Total CTAs
3
Above Fold
0
Best CTA
Tier 5
What Do You Sell?
F (19/100)Hero
generic入力しやすいフォームが30秒で作れる
Meta Description
genericフォーム作成ツールならformrun（フォームラン）。ビジネスで使える高性能なメールフォームを誰でも簡単に作成できます。無料で試すことができ、WEBフォームとしてサイトへの埋め込みも可能。自動返信メールや顧客管理機能などフォームと関連する機能も豊富で、安心のセキュリティ対策しております。
ICP Clarity
F (0/100)Detected audience
absentAudience not defined on the page
Pricing Page
F (15/100)How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | form.run | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 59 | 87-28 | 87-28 | 87-28 | 86-27 |
| Clarity | 19 | 59-40 | 100-81 | 59-40 | 100-81 |
| CTA | 10 | 75-65 | 60-50 | 75-65 | 75-65 |
| ICP | 0 | 46-46 | 91-91 | 46-46 | 15-15 |
| 1st Impr. | 20 | 60-40 | 60-40 | 60-40 | 52-32 |
| Pricing | 15 | 95-80 | 80-65 | 95-80 | 100-85 |
What We Analyzed
Title
無料で試せるフォーム作成ツールならformrun(フォームラン)
Word count
25
Hero text
入力しやすいフォームが30秒で作れる
More in Media / Content / Publishing
View Media / Content / Publishing benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
form.run scored 59/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
Work with us