forbes.com
42/100
Ranked #36,509 of 46,880 sites
forbes.com
42/100 · #36,509 of 46,880
homepagerankings.com
B2B SaaS Benchmarks
How you compare to 986 B2B SaaS sites
Gray line = B2B SaaS median
Analysis
Forbes scores 42 out of 100 on homepage messaging, earning a D+ grade — mixed. Across all 30,134 sites analyzed, that's well below the median of 59. Within B2B SaaS, where the median is 75, Forbes lands 33 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 7, Forbes is below the overall median of 36.
The page has 18 CTAs, 3 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "Next Billion-Dollar Startups 2025" is a value-oriented CTA — it promises a benefit, not just an action.
Audience targeting is crystal clear — the homepage makes it obvious who this is for. Detected audience: startup / enterprise, B2B SaaS, creator and CFO. Role words found: "creator", "CFO". The site uses a "for [X]" pattern: "AIFacing A Volatile Market". ICP clarity score: 91 (above the median of 35).
Forbes fits the "Premium / Quality Leader" archetype with moderate confidence. This means the homepage is leading with craft and quality signals — the positioning says 'you get what you pay for'.
On the pricing page: Forbes has a free tier, a feature comparison table, and social proof elements. 6 tiers is a lot — the sweet spot is 2–4, otherwise buyers get overwhelmed comparing options. Too many tiers create decision fatigue. Aim for 2-4 tiers with clear differentiation.
The biggest opportunities for Forbes: Clarity is 29 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +55 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Close first-impression gaps
Visitors can't quickly tell who it's for and why it matters — those signals should be above the fold
Reduce CTAs above the fold to one primary action
3 competing buttons cause decision paralysis — visitors click none
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Simplify your above-fold copy
Grade level 74 reads like an academic paper — aim for grade 8-10
First Impression
F (32/100)“A visitor would think this is a b2b saas for someone that offers something that ships.”
B2B SaaS
Unknown
Something that ships
None detected
Professional
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifest…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Remove all secondary CTAs above the fold — keep only one primary action
3 competing CTAs detected. Single-CTA pages typically convert 20-30% better.
Test reducing pricing tiers from 6 to 3
Too many options cause choice paralysis. The ideal is 3 tiers with a highlighted recommended plan.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
C+ (60/100)Total CTAs
18
Above Fold
3
Best CTA
Tier 2
What Do You Sell?
F (7/100)Hero
absentMeta Description
genericForbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.
ICP Clarity
A+ (91/100)Detected audience
crystal-clearstartup / enterprise, B2B SaaS, creator and CFO
Positioning Archetype
50% confidencePremium / Quality Leader
Forbes is a global media company, focusing on business, investing, technology...
Confidence: 50%
Pricing Page
A+ (90/100)6 pricing tiers detected
How You Compare
vs. other B2B SaaS sites in the index
| Dimension | forbes.com | formstack.com | vanta.com | wheniwork.com | devrev.ai |
|---|---|---|---|---|---|
| Overall | 42 | 89-47 | 88-46 | 88-46 | 87-45 |
| Clarity | 7 | 59-52 | 72-65 | 72-65 | 100-93 |
| CTA | 60 | 88-28 | 96-36 | 85-25 | 60 |
| ICP | 91 | 58+33 | 15+76 | 58+33 | 50+41 |
| 1st Impr. | 32 | 52-20 | 52-20 | 60-28 | 60-28 |
| Pricing | 90 | 95-5 | 65+25 | 90 | 90 |
What We Analyzed
Title
Forbes
Word count
2,174
More in B2B SaaS
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forbes.com scored 42/100.
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