findlaw.com
61/100
Ranked #20,434 of 46,880 sites
findlaw.com
61/100 · #20,434 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Findlaw scores 61 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Legal Solutions Start Here". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 4 CTAs. The primary CTA "Start a Business" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is unclear. Detected audience: small business. ICP clarity score: 18 (below the median of 35).
Findlaw fits the "Price / Value Leader" archetype with moderate confidence.
The biggest opportunities for Findlaw: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. The copy uses overused buzzwords ("solutions", "solution") that dilute the message.
Fix These First
up to +39 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (28/100)“A visitor would think this is a marketplace / platform for someone that offers solution.”
Marketplace / Platform
Unknown
solution
Cost Savings / Money
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Legal Solutions Start Here
Your current headline is generic — these alternatives name what you do for whom
Current
Find trusted, free legal information, news, DIY forms and access to local lawyers at FindLaw.com.
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
A- (75/100)Total CTAs
4
Above Fold
0
Best CTA
Tier 2
What Do You Sell?
D- (33/100)In 5 words:
Learn about
Hero
genericLegal Solutions Start Here
Meta Description
genericFind trusted, free legal information, news, DIY forms and access to local lawyers at FindLaw.com.
ICP Clarity
F (18/100)Detected audience
genericsmall business
Positioning Archetype
65% confidencePrice / Value Leader
Legal Solutions Start Here
Confidence: 65%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | findlaw.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 61 | 87-26 | 87-26 | 87-26 | 86-25 |
| Clarity | 33 | 59-26 | 100-67 | 59-26 | 100-67 |
| CTA | 75 | 75 | 60+15 | 75 | 75 |
| ICP | 18 | 46-28 | 91-73 | 46-28 | 15 |
| 1st Impr. | 28 | 60-32 | 60-32 | 60-32 | 52-24 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Find Laws, Legal Help, and Attorneys - FindLaw
Word count
1,235
Hero text
Legal Solutions Start Here
More in Media / Content / Publishing
View Media / Content / Publishing benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
findlaw.com scored 61/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
Work with us