fangraphs.com
66/100
Ranked #12,787 of 46,880 sites
fangraphs.com
66/100 · #12,787 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Fangraphs scores 66 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "FanGraphs Baseball". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 13 CTAs, 1 of them above the fold. The primary CTA "Starting Pitcher Chart – April 13th, 2026" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is unclear. Detected audience: Audience not defined on the page. ICP clarity score: 0 (below the median of 35).
Fangraphs fits the "Price / Value Leader" archetype with high confidence.
The biggest opportunities for Fangraphs: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. First impression clarity is below median — visitors can't quickly tell what category this product falls into. Clarity is 9 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +68 ptsRanked by estimated impact on your overall score
Add a "for [specific audience]" pattern to your hero
Visitors can't tell if this product is for them — specificity wins trust
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (12/100)“A visitor would think this is a media / content / publishing for someone that offers something unclear.”
Media / Content / Publishing
Unknown
Unknown
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
FanGraphs Baseball
Your current headline is generic — these alternatives name what you do for whom
Current
Baseball statistics for Major League baseball and Minor League baseball with statistical analysis, graphs, and projecti…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding "for Audience not defined on the page" to your hero or subheadline
Naming your audience explicitly increases relevance. Visitors self-qualify faster when they see themselves.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
A- (75/100)Total CTAs
13
Above Fold
1
Best CTA
Tier 2
What Do You Sell?
F (27/100)In 5 words:
Sign insupport for major league
Hero
genericFanGraphs Baseball
Meta Description
genericBaseball statistics for Major League baseball and Minor League baseball with statistical analysis, graphs, and projections.
ICP Clarity
F (0/100)Detected audience
absentAudience not defined on the page
Positioning Archetype
85% confidencePrice / Value Leader
FanGraphs Baseball
Confidence: 85%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | fangraphs.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 66 | 87-21 | 87-21 | 87-21 | 86-20 |
| Clarity | 27 | 59-32 | 100-73 | 59-32 | 100-73 |
| CTA | 75 | 75 | 60+15 | 75 | 75 |
| ICP | 0 | 46-46 | 91-91 | 46-46 | 15-15 |
| 1st Impr. | 12 | 60-48 | 60-48 | 60-48 | 52-40 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
FanGraphs Baseball | Baseball Statistics and Analysis
Word count
2,223
Hero text
FanGraphs Baseball
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Last scanned 49 days ago. Time to check if your homepage has improved.
fangraphs.com scored 66/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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