exitbee.com
67/100
Ranked #11,349 of 46,880 sites
exitbee.com
67/100 · #11,349 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Exitbee scores 67 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59. Within Media / Content / Publishing, where the median is 62, Exitbee lands 5 points above the industry average.
The hero text reads: "Re-imagine display advertising". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 52, Exitbee is above the overall median of 36.
The page has 2 CTAs, 2 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: B2C SaaS / Consumer App. ICP clarity score: 15 (below the median of 35).
Exitbee fits the "Premium / Quality Leader" archetype with high confidence. This means the homepage is leading with craft and quality signals — the positioning says 'you get what you pay for'.
The biggest opportunities for Exitbee: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately.
Fix These First
up to +42 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Shift copy from "we" to "you"
Your above-fold copy says "we" 7x but "you" only 2x — visitors care about their problems, not yours
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (28/100)“A visitor would think this is a b2c saas / consumer app for someone that offers something that creates.”
B2C SaaS / Consumer App
Unknown
Something that creates
Status / Identity / Belonging
Professional
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Re-imagine display advertising
Your current headline is generic — these alternatives name what you do for whom
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 7x and "you" 2x. Visitor-centric copy typically converts better.
Messaging Clarity
CTA Analysis
B- (62/100)Total CTAs
2
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
C (52/100)In 5 words:
Run nextgeneration
Hero
genericRe-imagine display advertising
Meta Description
specificRe-imagine advertising. Exit Bee's behavioral technology creates new, premium ad real estate and delivers tens of times the performance of traditional display ads.
ICP Clarity
F (15/100)Detected audience
genericB2C SaaS / Consumer App
Positioning Archetype
100% confidencePremium / Quality Leader
Re-imagine display advertising
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | exitbee.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 67 | 87-20 | 87-20 | 87-20 | 86-19 |
| Clarity | 52 | 59-7 | 100-48 | 59-7 | 100-48 |
| CTA | 62 | 75-13 | 60 | 75-13 | 75-13 |
| ICP | 15 | 46-31 | 91-76 | 46-31 | 15 |
| 1st Impr. | 28 | 60-32 | 60-32 | 60-32 | 52-24 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
High Performing, Behavioural Exit Ads - Exit Bee
Word count
165
Hero text
Re-imagine display advertising
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Last scanned 49 days ago. Time to check if your homepage has improved.
exitbee.com scored 67/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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