ex.co
74/100
Ranked #3,887 of 46,880 sites
ex.co
74/100 · #3,887 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Ex scores 74 out of 100 on homepage messaging, earning a B grade — good messaging with some areas to tighten up. Across all 30,134 sites analyzed, that's above the median of 59. Within Media / Content / Publishing, where the median is 62, Ex lands 12 points above the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 47, Ex is above the overall median of 36.
The page has 5 CTAs, 5 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "Book a demo" is a value-oriented CTA — it promises a benefit, not just an action.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: media companies. The site uses a "for [X]" pattern: "media companies".
Ex fits the "Premium / Quality Leader" archetype with moderate confidence. This means the homepage is leading with craft and quality signals — the positioning says 'you get what you pay for'.
Fix These First
up to +35 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Reduce CTAs above the fold to one primary action
5 competing buttons cause decision paralysis — visitors click none
First Impression
D (52/100)“A visitor would think this is a b2c saas / consumer app for media growth ex that offers something unclear.”
B2C SaaS / Consumer App
media growth EX
Unknown
Revenue / Growth
Aspirational
Gaps:
- -Business category is implied but not clearly stated.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Remove all secondary CTAs above the fold — keep only one primary action
5 competing CTAs detected. Single-CTA pages typically convert 20-30% better.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
C+ (60/100)Total CTAs
5
Above Fold
5
Best CTA
Tier 2
What Do You Sell?
C- (47/100)In 5 words:
Platform to transform programmatic for media companies
Hero
absentMeta Description
specificEX.CO is the smarter, machine learning video technology that maximizes revenue for media companies across web, mobile, CTV, and DOOH.
ICP Clarity
C- (43/100)Detected audience
decentmedia companies
Positioning Archetype
50% confidencePremium / Quality Leader
EX.CO is the smarter, machine learning video technology that maximizes revenu...
Confidence: 50%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | ex.co | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 74 | 87-13 | 87-13 | 87-13 | 86-12 |
| Clarity | 47 | 59-12 | 100-53 | 59-12 | 100-53 |
| CTA | 60 | 75-15 | 60 | 75-15 | 75-15 |
| ICP | 43 | 46 | 91-48 | 46 | 15+28 |
| 1st Impr. | 52 | 60-8 | 60-8 | 60-8 | 52 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
EX.CO – smarter video technology for media growth
Word count
1,170
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Last scanned 49 days ago. Time to check if your homepage has improved.
ex.co scored 74/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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