euractiv.com
62/100
Ranked #18,891 of 46,880 sites
euractiv.com
62/100 · #18,891 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Euractiv scores 62 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 14, Euractiv is below the overall median of 36.
The page has 4 CTAs, 1 of them above the fold. The primary CTA "Contact us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing, analyst and professional. Role words found: "analyst", "professional". The site uses a "for [X]" pattern: "policy professionals". ICP clarity score: 58 (above the median of 35).
The biggest opportunities for Euractiv: Clarity is 22 points below median — the hero text needs to say what the product does in plain language. First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +49 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (20/100)“A visitor would think this is a b2b saas for someone that offers something unclear.”
B2B SaaS
Unknown
Unknown
Status / Identity / Belonging
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact us" vs "Contact us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
4
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
F (14/100)In 5 words:
Search search
Hero
absentMeta Description
absentICP Clarity
C+ (58/100)Detected audience
decentMedia / Content / Publishing, analyst and professional
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | euractiv.com | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 62 | 89-27 | 88-26 | 87-25 | 87-25 |
| Clarity | 14 | 62-48 | 100-86 | 72-58 | 100-86 |
| CTA | 57 | 73-16 | 70-13 | 78-21 | 70-13 |
| ICP | 58 | 45+13 | 95-37 | 95-37 | 50+8 |
| 1st Impr. | 20 | 52-32 | 94-74 | 66-46 | 44-24 |
| Pricing | 0 | 95-95 | 100-100 | 95-95 | 100-100 |
What We Analyzed
Title
Home | Euractiv
Word count
1,043
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Last scanned 49 days ago. Time to check if your homepage has improved.
euractiv.com scored 62/100.
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