etherscan.com
59/100
Ranked #23,559 of 46,880 sites
etherscan.com
59/100 · #23,559 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Etherscan scores 59 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "The Ethereum Blockchain Explorer". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 72, Etherscan is above the overall median of 36.
The page has 1 CTA. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Developer Tools / Infrastructure, developer. Role words found: "developer".
On the pricing page: Etherscan has a free tier and an annual billing toggle. 4 pricing tiers is a solid structure. Add a FAQ section to your pricing page. It addresses objections and reduces support load.
Fix These First
up to +18 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Close first-impression gaps
Visitors can't quickly tell who it's for and why it matters — those signals should be above the fold
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (32/100)“A visitor would think this is a developer tools / infrastructure for someone that offers something that tests.”
Developer Tools / Infrastructure
Unknown
Something that tests
None detected
Technical
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
The Ethereum Blockchain Explorer
Your current headline is generic — these alternatives name what you do for whom
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test reducing pricing tiers from 4 to 3
Too many options cause choice paralysis. The ideal is 3 tiers with a highlighted recommended plan.
Messaging Clarity
CTA Analysis
B- (62/100)Total CTAs
1
Above Fold
0
Best CTA
Tier 3
What Do You Sell?
B+ (72/100)In 5 words:
API to verify contract
Hero
genericThe Ethereum Blockchain Explorer
Meta Description
specificEtherscan allows you to explore and search the Ethereum blockchain for transactions, addresses, tokens, prices and other activities taking place on Ethereum (ETH)
ICP Clarity
D+ (38/100)Detected audience
decentDeveloper Tools / Infrastructure, developer
Pricing Page
A+ (100/100)4 pricing tiers detected
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | etherscan.com | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 59 | 89-30 | 88-29 | 87-28 | 87-28 |
| Clarity | 72 | 62+10 | 100-28 | 72 | 100-28 |
| CTA | 62 | 73-11 | 70-8 | 78-16 | 70-8 |
| ICP | 38 | 45-7 | 95-57 | 95-57 | 50-12 |
| 1st Impr. | 32 | 52-20 | 94-62 | 66-34 | 44-12 |
| Pricing | 100 | 95+5 | 100 | 95+5 | 100 |
What We Analyzed
Title
Ethereum (ETH) Blockchain Explorer
Word count
599
Hero text
The Ethereum Blockchain Explorer
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Last scanned 49 days ago. Time to check if your homepage has improved.
etherscan.com scored 59/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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