esm.sh
33/100
Ranked #43,587 of 46,880 sites
esm.sh
33/100 · #43,587 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Esm.sh scores 33 out of 100 on homepage messaging, earning a D- grade — mixed. Across all 30,134 sites analyzed, that's well below the median of 59. Within Developer Tools / Infrastructure, where the median is 60, Esm.sh lands 27 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 47, Esm.sh is above the overall median of 36.
Esm.sh has no detectable call-to-action buttons on the homepage — a missed opportunity to direct visitor attention.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Developer Tools / Infrastructure. The site uses a "for [X]" pattern: "their support". ICP clarity score: 45 (above the median of 35).
On the pricing page: Esm.sh has social proof elements and an FAQ section. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
The biggest opportunities for Esm.sh: CTA effectiveness is below median — consider using action-oriented language ("Start free trial") over generic buttons ("Learn more"). First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +54 ptsRanked by estimated impact on your overall score
Add a call-to-action button above the fold
No CTA detected — visitors have no clear next step
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (12/100)“A visitor would think this is a developer tools / infrastructure for someone that offers something unclear.”
Developer Tools / Infrastructure
Unknown
Unknown
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
A fast, smart & global CDN for modern(es2015+) web development.
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
F (0/100)Total CTAs
0
Above Fold
0
What Do You Sell?
C- (47/100)In 5 words:
Browser to build tools for modern
Hero
absentMeta Description
genericA fast, smart & global CDN for modern(es2015+) web development.
ICP Clarity
C- (45/100)Detected audience
decentDeveloper Tools / Infrastructure
Pricing Page
A (78/100)1 pricing tier detected
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | esm.sh | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 33 | 89-56 | 88-55 | 87-54 | 87-54 |
| Clarity | 47 | 62-15 | 100-53 | 72-25 | 100-53 |
| CTA | 0 | 73-73 | 70-70 | 78-78 | 70-70 |
| ICP | 45 | 45 | 95-50 | 95-50 | 50-5 |
| 1st Impr. | 12 | 52-40 | 94-82 | 66-54 | 44-32 |
| Pricing | 78 | 95-17 | 100-22 | 95-17 | 100-22 |
What We Analyzed
Title
ESM>CDN
Word count
1,682
More in Developer Tools / Infrastructure
View Developer Tools / Infrastructure benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
esm.sh scored 33/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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