esbnyc.com
61/100
Ranked #19,575 of 46,880 sites
esbnyc.com
61/100 · #19,575 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Esbnyc scores 61 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Voted #1 Attraction in New York City". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 52, Esbnyc is above the overall median of 36.
The page has 6 CTAs, 2 of them above the fold. The primary CTA "Sign Up" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: opening information. The site uses a "for [X]" pattern: "opening information".
On the pricing page: Esbnyc has an annual billing toggle, social proof elements, and an FAQ section. 2 pricing tiers is a solid structure. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
Fix These First
up to +16 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Simplify your above-fold copy
Grade level 15 reads like an academic paper — aim for grade 8-10
First Impression
D (48/100)“A visitor would think this is a education / edtech for opening information that offers something that builds.”
Education / EdTech
opening information
Something that builds
Status / Identity / Belonging
Technical
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Voted #1 Attraction in New York City
Your current headline is generic — these alternatives name what you do for whom
Current
Sign Up
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Sign Up" vs "Sign Up — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Messaging Clarity
CTA Analysis
C (57/100)Total CTAs
6
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
C- (52/100)In 5 words:
Design the for opening information
Hero
genericVoted #1 Attraction in New York City
Meta Description
specificCome visit the Empire State Building. From its rich history and unique design, the landmark is NYC's can't miss experience. Check back for opening information.
ICP Clarity
D (40/100)Detected audience
decentopening information
Pricing Page
A (90/100)2 pricing tiers detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | esbnyc.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 61 | 87-26 | 87-26 | 87-26 | 86-25 |
| Clarity | 52 | 59-7 | 100-48 | 59-7 | 100-48 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 40 | 46-6 | 91-51 | 46-6 | 15+25 |
| 1st Impr. | 48 | 60-12 | 60-12 | 60-12 | 52 |
| Pricing | 90 | 95-5 | 80+10 | 95-5 | 100-10 |
What We Analyzed
Title
Empire State Building: Visit the Top New York City Attraction
Word count
1,011
Hero text
Voted #1 Attraction in New York City
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Last scanned 63 days ago. Time to check if your homepage has improved.
esbnyc.com scored 61/100.
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