envato.com
66/100
Ranked #12,774 of 46,880 sites
envato.com
66/100 · #12,774 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Envato scores 66 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 5 CTAs. The primary CTA "Royalty-Free Music340,000+" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2C SaaS / Consumer App, professional. Role words found: "professional".
Envato fits the "Premium / Quality Leader" archetype with high confidence. This means the homepage is leading with craft and quality signals — the positioning says 'you get what you pay for'.
On the pricing page: Envato has a free tier and social proof elements. 6 tiers is a lot — the sweet spot is 2–4, otherwise buyers get overwhelmed comparing options. Too many tiers create decision fatigue. Aim for 2-4 tiers with clear differentiation.
The biggest opportunities for Envato: Clarity is 8 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +20 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
D (48/100)“A visitor would think this is a b2c saas / consumer app for professional and commercial use that offers something that creates.”
B2C SaaS / Consumer App
professional and commercial use
Something that creates
Status / Identity / Belonging
Professional
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Royalty-Free Music340,000+
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test reducing pricing tiers from 6 to 3
Too many options cause choice paralysis. The ideal is 3 tiers with a highlighted recommended plan.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
C (52/100)Total CTAs
5
Above Fold
0
Best CTA
Tier 3
What Do You Sell?
F (28/100)Hero
absentMeta Description
specificCreate and customize content with AI tools and unlimited creative assets for professional and commercial use.
ICP Clarity
D (35/100)Detected audience
decentB2C SaaS / Consumer App, professional
Positioning Archetype
100% confidencePremium / Quality Leader
Create and customize content with AI tools and unlimited creative assets for ...
Confidence: 100%
Pricing Page
A+ (85/100)6 pricing tiers detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | envato.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 66 | 87-21 | 87-21 | 87-21 | 86-20 |
| Clarity | 28 | 59-31 | 100-72 | 59-31 | 100-72 |
| CTA | 52 | 75-23 | 60-8 | 75-23 | 75-23 |
| ICP | 35 | 46-11 | 91-56 | 46-11 | 15+20 |
| 1st Impr. | 48 | 60-12 | 60-12 | 60-12 | 52 |
| Pricing | 85 | 95-10 | 80+5 | 95-10 | 100-15 |
What We Analyzed
Title
Envato® | AI Tools and Unlimited Creative Assets
Word count
710
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Last scanned 49 days ago. Time to check if your homepage has improved.
envato.com scored 66/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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