embrapa.br
58/100
Ranked #25,020 of 46,880 sites
embrapa.br
58/100 · #25,020 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Embrapa.br scores 58 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Portal Embrapa". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 19, Embrapa.br is below the overall median of 36.
The page has 2 CTAs, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Startups agropecuárias começam a se distribuir me…" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 80 (above the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: startup, B2B SaaS.
The biggest opportunities for Embrapa.br: Clarity is 17 points below median — the hero text needs to say what the product does in plain language. First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +56 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Simplify your above-fold copy
Grade level 16 reads like an academic paper — aim for grade 8-10
First Impression
F (12/100)“A visitor would think this is a b2b saas for someone that offers something unclear.”
B2B SaaS
Unknown
Unknown
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
A Empresa Brasileira de Pesquisa Agropecuária (Embrapa) é uma empresa pública, vinculada ao Ministério da Agricultura e…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
A+ (80/100)Total CTAs
2
Above Fold
1
Best CTA
Tier 2
What Do You Sell?
F (19/100)Hero
genericPortal Embrapa
Meta Description
genericA Empresa Brasileira de Pesquisa Agropecuária (Embrapa) é uma empresa pública, vinculada ao Ministério da Agricultura e Pecuária (Mapa), que foi criada em 1973 para desenvolver a base tecnológica de um modelo de agricultura e pecuária genuinamente tropical. A iniciativa tem o desafio constante de garantir ao Brasil segurança alimentar e posição de destaque no mercado internacional de alimentos, fibras e energia.
ICP Clarity
D (35/100)Detected audience
decentstartup, B2B SaaS
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | embrapa.br | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 58 | 89-31 | 88-30 | 87-29 | 87-29 |
| Clarity | 19 | 62-43 | 100-81 | 72-53 | 100-81 |
| CTA | 80 | 73+7 | 70+10 | 78 | 70+10 |
| ICP | 35 | 45-10 | 95-60 | 95-60 | 50-15 |
| 1st Impr. | 12 | 52-40 | 94-82 | 66-54 | 44-32 |
| Pricing | 0 | 95-95 | 100-100 | 95-95 | 100-100 |
What We Analyzed
Title
A Embrapa - Portal Embrapa
Word count
1,661
Hero text
Portal Embrapa
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Last scanned 49 days ago. Time to check if your homepage has improved.
embrapa.br scored 58/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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