eetimes.com
37/100
Ranked #40,835 of 46,880 sites
eetimes.com
37/100 · #40,835 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Eetimes scores 37 out of 100 on homepage messaging, earning a D grade — below average — significant gaps in clarity or targeting. Across all 30,134 sites analyzed, that's well below the median of 59. Within Media / Content / Publishing, where the median is 62, Eetimes lands 25 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 50, Eetimes is above the overall median of 36.
The page has 7 CTAs. The primary CTA "Contact Sales" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B SaaS, engineer and manager. Role words found: "engineer", "manager". The site uses a "for [X]" pattern: "electronics engineers". ICP clarity score: 58 (above the median of 35).
Eetimes fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
On the pricing page: Enter your pricing page URL directly (try https://eetimes.com/pricing) for a full analysis.
Fix These First
up to +27 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Add a CTA to your pricing page
Pricing page has no clear call-to-action — visitors can't convert
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (28/100)“A visitor would think this is a b2b saas for someone that offers something that connects.”
B2B SaaS
Unknown
Something that connects
Cost Savings / Money
Professional
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact Sales
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Sales" vs "Contact Sales — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
7
Above Fold
0
Best CTA
Tier 3
What Do You Sell?
C (50/100)In 5 words:
Software to learn more
Hero
absentMeta Description
specificEE Times offers reliable electronics news, electrical engineering resources, podcasts, and industry events from Award-winning journalists. Visit to learn more.
ICP Clarity
C+ (58/100)Detected audience
decentB2B SaaS, engineer and manager
Positioning Archetype
80% confidenceCommunity / Movement
EE Times offers reliable electronics news, electrical engineering resources, ...
Confidence: 80%
Pricing Page
F (15/100)How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | eetimes.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 37 | 87-50 | 87-50 | 87-50 | 86-49 |
| Clarity | 50 | 59-9 | 100-50 | 59-9 | 100-50 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 58 | 46+12 | 91-33 | 46+12 | 15+43 |
| 1st Impr. | 28 | 60-32 | 60-32 | 60-32 | 52-24 |
| Pricing | 15 | 95-80 | 80-65 | 95-80 | 100-85 |
What We Analyzed
Title
EE Times - Connecting The Global Electronics Industry
Word count
1,946
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Last scanned 49 days ago. Time to check if your homepage has improved.
eetimes.com scored 37/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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