edigitalsurvey.com
58/100
Ranked #25,018 of 46,880 sites
edigitalsurvey.com
58/100 · #25,018 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Edigitalsurvey scores 58 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Diligently advocating for customer needs in a demanding world". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 3 CTAs, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "CONTACT US" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Agency / Professional Services, agency and professional. Role words found: "agency", "professional". The site uses a "for [X]" pattern: "companies". ICP clarity score: 55 (above the median of 35).
Edigitalsurvey fits the "Premium / Quality Leader" archetype with high confidence. This means the homepage is leading with craft and quality signals — the positioning says 'you get what you pay for'.
The biggest opportunities for Edigitalsurvey: The copy uses overused buzzwords ("game-changing") that dilute the message. First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +40 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Shift copy from "we" to "you"
Your above-fold copy says "we" 14x but "you" only 0x — visitors care about their problems, not yours
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (20/100)“A visitor would think this is a agency / professional services for someone that offers something unclear.”
Agency / Professional Services
Unknown
Unknown
Visibility / Insights
Playful
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Diligently advocating for customer needs in a demanding world
Your current headline is generic — these alternatives name what you do for whom
Current
CONTACT US
Tying your CTA to a specific outcome increases click-through
Current
The Harris Poll UK, A Stagwell Company, is a leading market research agency that provides some of the UK’s best-loved b…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "CONTACT US" vs "CONTACT US — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 14x and "you" 0x. Visitor-centric copy typically converts better.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
3
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
C- (43/100)In 5 words:
Leading market research agency
Hero
genericDiligently advocating for customer needs in a demanding world
Meta Description
genericThe Harris Poll UK, A Stagwell Company, is a leading market research agency that provides some of the UK’s best-loved brands with game-changing insights.
ICP Clarity
C (55/100)Detected audience
decentAgency / Professional Services, agency and professional
Positioning Archetype
100% confidencePremium / Quality Leader
Diligently advocating for customer needs in a demanding world
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | edigitalsurvey.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 58 | 87-29 | 87-29 | 87-29 | 86-28 |
| Clarity | 43 | 59-16 | 100-57 | 59-16 | 100-57 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 55 | 46+9 | 91-36 | 46+9 | 15+40 |
| 1st Impr. | 20 | 60-40 | 60-40 | 60-40 | 52-32 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
The Harris Poll UK | Diligently advocating for customer needs in a demanding world
Word count
549
Hero text
Diligently advocating for customer needs in a demanding world
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Last scanned 49 days ago. Time to check if your homepage has improved.
edigitalsurvey.com scored 58/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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