earthday.org
61/100
Ranked #20,405 of 46,880 sites
earthday.org
61/100 · #20,405 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Earthday scores 61 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 7 CTAs, 1 of them above the fold. The primary CTA "Sign up" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Planet Earth. The site uses a "for [X]" pattern: "Planet Earth".
Earthday fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
Fix These First
up to +33 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Simplify your above-fold copy
Grade level 23 reads like an academic paper — aim for grade 8-10
First Impression
D (48/100)“A visitor would think this is a b2b saas for planet earth that offers something that plans.”
B2B SaaS
Planet Earth
Something that plans
Cost Savings / Money
Urgent
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Sign up
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Sign up" vs "Sign up — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
7
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
D (34/100)In 5 words:
Share join
Hero
absentMeta Description
specificVisit the official Earth Day site to learn about the world's largest environmental movement and what you can do to make every day Earth Day.
ICP Clarity
D+ (40/100)Detected audience
decentPlanet Earth
Positioning Archetype
100% confidenceCommunity / Movement
Visit the official Earth Day site to learn about the world's largest environm...
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | earthday.org | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 61 | 89-28 | 88-27 | 87-26 | 87-26 |
| Clarity | 34 | 62-28 | 100-66 | 72-38 | 100-66 |
| CTA | 57 | 73-16 | 70-13 | 78-21 | 70-13 |
| ICP | 40 | 45-5 | 95-55 | 95-55 | 50-10 |
| 1st Impr. | 48 | 52 | 94-46 | 66-18 | 44 |
| Pricing | 0 | 95-95 | 100-100 | 95-95 | 100-100 |
What We Analyzed
Title
Earth Day: The Official Site | EARTHDAY.ORG
Word count
1,883
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Last scanned 49 days ago. Time to check if your homepage has improved.
earthday.org scored 61/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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