deseretnews.com
43/100
Ranked #36,212 of 46,880 sites
deseretnews.com
43/100 · #36,212 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Deseretnews scores 43 out of 100 on homepage messaging, earning a D+ grade — mixed. Across all 30,134 sites analyzed, that's well below the median of 59. Within Developer Tools / Infrastructure, where the median is 60, Deseretnews lands 17 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 8, Deseretnews is below the overall median of 36.
The page has 7 CTAs, 2 of them above the fold. The primary CTA "Opinion: Strengthening Utah's tech landscape star…" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is unclear. Detected audience: Developer Tools / Infrastructure. ICP clarity score: 15 (below the median of 35).
The biggest opportunities for Deseretnews: Clarity is 28 points below median — the hero text needs to say what the product does in plain language. Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +62 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
First Impression
F (12/100)“A visitor would think this is a developer tools / infrastructure for someone that offers something unclear.”
Developer Tools / Infrastructure
Unknown
Unknown
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
A- (75/100)Total CTAs
7
Above Fold
2
Best CTA
Tier 2
What Do You Sell?
F (8/100)In 5 words:
Sign uplatestlatestpoliticspoliticsutah
Hero
absentMeta Description
absentICP Clarity
F (15/100)Detected audience
genericDeveloper Tools / Infrastructure
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | deseretnews.com | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 43 | 89-46 | 88-45 | 87-44 | 87-44 |
| Clarity | 8 | 62-54 | 100-92 | 72-64 | 100-92 |
| CTA | 75 | 73 | 70+5 | 78 | 70+5 |
| ICP | 15 | 45-30 | 95-80 | 95-80 | 50-35 |
| 1st Impr. | 12 | 52-40 | 94-82 | 66-54 | 44-32 |
| Pricing | 0 | 95-95 | 100-100 | 95-95 | 100-100 |
What We Analyzed
Title
Deseret News
Word count
964
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Last scanned 49 days ago. Time to check if your homepage has improved.
deseretnews.com scored 43/100.
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