deluxe.com
67/100
Ranked #10,479 of 46,880 sites
deluxe.com
67/100 · #10,479 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Deluxe scores 67 out of 100 on homepage messaging, earning a B grade — good messaging with some areas to tighten up. Across all 30,134 sites analyzed, that's above the median of 59. Within Media / Content / Publishing, where the median is 62, Deluxe lands 5 points above the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 47, Deluxe is above the overall median of 36.
The page has 5 CTAs, 2 of them above the fold. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Fintech / Financial Services. The site uses a "for [X]" pattern: "over 100 years". ICP clarity score: 45 (above the median of 35).
On the pricing page: Deluxe has an annual billing toggle and social proof elements. 7 tiers is a lot — the sweet spot is 2–4, otherwise buyers get overwhelmed comparing options. Too many tiers create decision fatigue. Aim for 2-4 tiers with clear differentiation.
Fix These First
up to +18 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (28/100)“A visitor would think this is a fintech / financial services for someone that offers service.”
Fintech / Financial Services
Unknown
service
Visibility / Insights
Casual
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
Current
From payments to promotional products, digital marketing, incorporation services and more – Deluxe has been supporting …
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test reducing pricing tiers from 7 to 3
Too many options cause choice paralysis. The ideal is 3 tiers with a highlighted recommended plan.
Messaging Clarity
CTA Analysis
C (57/100)Total CTAs
5
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
D+ (47/100)In 5 words:
Tool to send payments for over 100
Hero
absentMeta Description
genericFrom payments to promotional products, digital marketing, incorporation services and more – Deluxe has been supporting businesses and financial institutions for over 100 years.
ICP Clarity
D+ (45/100)Detected audience
decentFintech / Financial Services
Pricing Page
B+ (80/100)7 pricing tiers detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | deluxe.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 67 | 87-20 | 87-20 | 87-20 | 86-19 |
| Clarity | 47 | 59-12 | 100-53 | 59-12 | 100-53 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 45 | 46 | 91-46 | 46 | 15+30 |
| 1st Impr. | 28 | 60-32 | 60-32 | 60-32 | 52-24 |
| Pricing | 80 | 95-15 | 80 | 95-15 | 100-20 |
What We Analyzed
Title
The Trusted Payments and Data Company - Deluxe
Word count
1,485
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Last scanned 63 days ago. Time to check if your homepage has improved.
deluxe.com scored 67/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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