deliveroo.net
68/100
Ranked #10,020 of 46,880 sites
deliveroo.net
68/100 · #10,020 of 46,880
homepagerankings.com
B2C SaaS / Consumer App Benchmarks
How you compare to 3,549 B2C SaaS / Consumer App sites
Gray line = B2C SaaS / Consumer App median
Analysis
Deliveroo scores 68 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "Restaurants, takeaways, supermarkets and shops. Delivered.". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 5 CTAs, 5 of them above the fold. That's enough to trigger decision paralysis — when too many buttons compete for attention, visitors often click none. The primary CTA "Get started" is a value-oriented CTA — it promises a benefit, not just an action.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2C SaaS / Consumer App, team. Role words found: "team". The site uses a "for [X]" pattern: "WorkFrom team". ICP clarity score: 50 (above the median of 35).
Deliveroo fits the "Premium / Quality Leader" archetype with moderate confidence. This means the homepage is leading with craft and quality signals — the positioning says 'you get what you pay for'.
On the pricing page: Deliveroo has a free tier, social proof elements, and an FAQ section. 2 pricing tiers is a solid structure. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
Fix These First
up to +24 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Reduce CTAs above the fold to one primary action
5 competing buttons cause decision paralysis — visitors click none
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (28/100)“A visitor would think this is a b2c saas / consumer app for someone that offers app.”
B2C SaaS / Consumer App
Unknown
app
Time Savings / Speed
Casual
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Restaurants, takeaways, supermarkets and shops. Delivered.
Your current headline is generic — these alternatives name what you do for whom
Current
From food to flowers, gifts to groceries, we bring the best of your neighbourhood to your door. All in as little as 30 …
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Remove all secondary CTAs above the fold — keep only one primary action
5 competing CTAs detected. Single-CTA pages typically convert 20-30% better.
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
C+ (60/100)Total CTAs
5
Above Fold
5
Best CTA
Tier 2
What Do You Sell?
D (37/100)In 5 words:
App to log inaccountrestaurants
Hero
genericRestaurants, takeaways, supermarkets and shops. Delivered.
Meta Description
genericFrom food to flowers, gifts to groceries, we bring the best of your neighbourhood to your door. All in as little as 30 minutes. Download our app or order online.
ICP Clarity
C (50/100)Detected audience
decentB2C SaaS / Consumer App, team
Positioning Archetype
60% confidencePremium / Quality Leader
Restaurants, takeaways, supermarkets and shops. Delivered.
Confidence: 60%
Pricing Page
A+ (95/100)2 pricing tiers detected
How You Compare
vs. other B2C SaaS / Consumer App sites in the index
| Dimension | deliveroo.net | traveljoy.com | sendcloud.com | brainstormfor… | newzenler.com |
|---|---|---|---|---|---|
| Overall | 68 | 89-21 | 88-20 | 87-19 | 87-19 |
| Clarity | 37 | 59-22 | 72-35 | 87-50 | 72-35 |
| CTA | 60 | 85-25 | 85-25 | 60 | 90-30 |
| ICP | 50 | 58-8 | 90-40 | 84-34 | 90-40 |
| 1st Impr. | 28 | 78-50 | 52-24 | 40-12 | 40-12 |
| Pricing | 95 | 80+15 | 80+15 | 0+95 | 100-5 |
What We Analyzed
Title
Deliveroo - Food, Groceries, Pharmacy, Gifts & More. Delivered In A Tap.
Word count
219
Hero text
Restaurants, takeaways, supermarkets and shops. Delivered.
More in B2C SaaS / Consumer App
View B2C SaaS / Consumer App benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
deliveroo.net scored 68/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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