deadspin.com
61/100
Ranked #20,389 of 46,880 sites
deadspin.com
61/100 · #20,389 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Deadspin scores 61 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 15, Deadspin is below the overall median of 36.
The page has 51 CTAs, 25 of them above the fold. The primary CTA "Watch" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B SaaS, team. Role words found: "team". The site uses a "for [X]" pattern: "a deep playoff run". ICP clarity score: 50 (above the median of 35).
Deadspin fits the "Price / Value Leader" archetype with high confidence.
The biggest opportunities for Deadspin: Clarity is 21 points below median — the hero text needs to say what the product does in plain language.
Fix These First
up to +45 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Simplify your above-fold copy
Grade level 19 reads like an academic paper — aim for grade 8-10
First Impression
C (60/100)“A visitor would think this is a b2b saas for a deep playoff run that offers something that runs.”
B2B SaaS
a deep playoff run
Something that runs
Simplification / Ease
Playful
Gaps:
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Deadspin brings you the latest sports news, stories, videos, and more.
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
A- (75/100)Total CTAs
51
Above Fold
25
Best CTA
Tier 2
What Do You Sell?
F (15/100)In 5 words:
Run deadspin
Hero
absentMeta Description
genericDeadspin brings you the latest sports news, stories, videos, and more.
ICP Clarity
C (50/100)Detected audience
decentB2B SaaS, team
Positioning Archetype
100% confidencePrice / Value Leader
Deadspin brings you the latest sports news, stories, videos, and more.
Confidence: 100%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | deadspin.com | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 61 | 89-28 | 88-27 | 87-26 | 87-26 |
| Clarity | 15 | 62-47 | 100-85 | 72-57 | 100-85 |
| CTA | 75 | 73 | 70+5 | 78 | 70+5 |
| ICP | 50 | 45+5 | 95-45 | 95-45 | 50 |
| 1st Impr. | 60 | 52+8 | 94-34 | 66-6 | 44+16 |
| Pricing | 0 | 95-95 | 100-100 | 95-95 | 100-100 |
What We Analyzed
Title
Deadspin | Sports News Without Fear, Favor or Compromise
Word count
2,719
More in Developer Tools / Infrastructure
View Developer Tools / Infrastructure benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
deadspin.com scored 61/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
Work with us