cummins.com
61/100
Ranked #20,382 of 46,880 sites
cummins.com
61/100 · #20,382 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Cummins scores 61 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Power solutions designed around your success". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 62, Cummins is above the overall median of 36.
The page has 12 CTAs, 1 of them above the fold. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: small business, B2B SaaS.
Cummins fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
The biggest opportunities for Cummins: The copy uses overused buzzwords ("solutions", "solution") that dilute the message.
Fix These First
up to +31 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Simplify your above-fold copy
Grade level 70 reads like an academic paper — aim for grade 8-10
First Impression
D (40/100)“A visitor would think this is a b2b saas for someone that offers solution that designs.”
B2B SaaS
Unknown
solution that designs
Cost Savings / Money
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Power solutions designed around your success
Your current headline is generic — these alternatives name what you do for whom
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
12
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
B- (62/100)In 5 words:
Software to learn more
Hero
genericPower solutions designed around your success
Meta Description
specificCummins specializes in diesel and alternative fuel engines and generators, and related components and technology. Learn more at cummins.com.
ICP Clarity
D+ (38/100)Detected audience
decentsmall business, B2B SaaS
Positioning Archetype
95% confidenceCommunity / Movement
Power solutions designed around your success
Confidence: 95%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | cummins.com | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 61 | 89-28 | 88-27 | 87-26 | 87-26 |
| Clarity | 62 | 62 | 100-38 | 72-10 | 100-38 |
| CTA | 57 | 73-16 | 70-13 | 78-21 | 70-13 |
| ICP | 38 | 45-7 | 95-57 | 95-57 | 50-12 |
| 1st Impr. | 40 | 52-12 | 94-54 | 66-26 | 44 |
| Pricing | 0 | 95-95 | 100-100 | 95-95 | 100-100 |
What We Analyzed
Title
Cummins | A Global Power Technology Leader
Word count
1,332
Hero text
Power solutions designed around your success
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Last scanned 49 days ago. Time to check if your homepage has improved.
cummins.com scored 61/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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