Homepage report, Agency / Professional Services
conduent.com
Ranked #8,494 of 30,521 homepages.
Clear headline, nothing that sets it apart. Nothing explains why to pick it over the alternatives.
66/100
B-
First screen at 1280px wide.
What we noticed
- 1
The headline says what it is.
“Drive progress in every process” tells a visitor what this is in one read.
- 2
There’s proof near the top.
It shows a “trusted by” line early, so visitors know other people already use it.
- 3
Nothing says why this and not a competitor.
We didn’t find a line only Conduent could say: a number, a method, a guarantee.
Try: Add one claim a competitor couldn’t copy.
Agency / Professional Services Benchmarks
How you compare to 335 Agency / Professional Services sites
Gray line = Agency / Professional Services median
Analysis
Conduent scores 66 out of 100, a B-. The core message lands, but a few parts make visitors work harder than they should. That puts it in the upper half of the 30,521 homepages we've ranked, where the median is 60. That's in line with the Agency / Professional Services median of 67.
The headline reads "Drive progress in every process". The verbs hint at what the product does, but the headline could say more plainly what it is. Its clarity score of 87 is above the overall median of 39.
The page has 6 CTAs, 3 of them above the fold. The main button, "Connect with us", is generic and doesn't tell visitors what happens next.
There are signals about who this is for, but the audience could be sharper. Detected audience: Developer Tools / Infrastructure, agency. It uses a "for [audience]" line: "businesses and governments". Its ICP score is 50, above the median of 35.
The pricing page has an annual billing toggle and social proof elements. 8 tiers is a lot. Two to four is the sweet spot, and past that buyers get stuck comparing options. Too many tiers create decision fatigue. Aim for 2-4 tiers with clear differentiation.
Here's where Conduent has the most to gain. The copy leans on overused buzzwords ("for businesses", "solutions", "solution") that water down the message.
Fix These First
up to +8 ptsRanked by estimated impact on your overall score
Make your CTA more specific
"Get started" is generic. Tie it to an outcome, like "Start building" or "See your report"
Replace overused buzzwords with specifics
Phrases like "for businesses" in your meta description hurt credibility
First Impression
C- (48/100)“A visitor would think this is a developer tools / infrastructure for businesses and governments that offers something that streamlines.”
| What kind of company? | Developer Tools / Infrastructure | vague |
|---|---|---|
| Who is it for? | businesses and governments | clear |
| What does it do? | Something that streamlines | vague |
| What's the benefit? | Cost Savings / Money | vague |
| What's the vibe? | Neutral | vague |
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Want a human to tear down conduent.com?
Each week Alex Stonehouse of Brilliantly Wrong records five free video teardowns for sites that ask. Each one covers what a first-time buyer takes away and the three fixes that matter most.
Suggested Rewrites
Rewrites based on what your page says. Click one to copy it.
Current
Connect with us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Connect with us" vs "Connect with us: Free"
"Free" is the strongest CTA modifier in the homepages we score
Test reducing pricing tiers from 8 to 3
Too many options cause choice paralysis. The ideal is 3 tiers with a highlighted recommended plan.
Messaging Clarity
CTA Analysis
D+ (45/100)Total CTAs
6
Above Fold
3
Best CTA
Tier 3
What Do You Sell?
A+ (87/100)Hero
specificDrive progress in every process
Meta Description
specificExplore Conduent's solutions and services to streamline operations, enhance customer experiences, lower costs and drive measurable results for businesses and governments.
ICP Clarity
C- (50/100)Detected audience
decentDeveloper Tools / Infrastructure, agency
Pricing Page
A (80/100)8 pricing tiers detected
How You Compare
vs. other Agency / Professional Services sites in the index
| Dimension | conduent.com | symba.io | workconnect36… | referralrock.… | webfx.com |
|---|---|---|---|---|---|
| Overall | 66 | 83-17 | 83-17 | 82-16 | 82-16 |
| Clarity | 87 | 90 | 59+28 | 49+38 | 62+25 |
| CTA | 45 | 75-30 | 75-30 | 63-18 | 33+12 |
| ICP | 50 | 58-8 | 58-8 | 89-39 | 63-13 |
| 1st Impr. | 48 | 40+8 | 52 | 60-12 | 94-46 |
| Pricing | 80 | 0+80 | 80 | 80 | 15+65 |
What We Analyzed
Title
Conduent - Drive Progress in Every Process
Word count
4,827
Hero text
Drive progress in every process
More in Agency / Professional Services
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Scanned October 2026. If conduent.com has changed since, re-scan to see the new score.
conduent.com scored 66/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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