concept2.com
66/100
Ranked #12,727 of 46,880 sites
concept2.com
66/100 · #12,727 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Concept2 scores 66 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do.
The page has 9 CTAs, 3 of them above the fold. The primary CTA "Let's Get Started!" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: the home and gym. The site uses a "for [X]" pattern: "the home and gym".
Concept2 fits the "Trust / Authority" archetype with moderate confidence.
On the pricing page: Concept2 has a free tier and social proof elements. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
Fix These First
up to +16 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
D (48/100)“A visitor would think this is a e-commerce / dtc for the home and gym that offers service.”
E-Commerce / DTC
the home and gym
service
Quality / Accuracy
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Since 1976, Concept2 has been making top-quality exercise equipment for the home and gym. Dedicated to excellent servic…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
A- (75/100)Total CTAs
9
Above Fold
3
Best CTA
Tier 2
What Do You Sell?
D- (31/100)In 5 words:
Tool to training testing for the home
Hero
absentMeta Description
genericSince 1976, Concept2 has been making top-quality exercise equipment for the home and gym. Dedicated to excellent service and your success. Buy our RowErg rowing machine, SkiErg ski machine or BikeErg indoor exercise bike direct from the manufacturers.
ICP Clarity
D+ (40/100)Detected audience
decentthe home and gym
Positioning Archetype
60% confidenceTrust / Authority
Since 1976, Concept2 has been making top-quality exercise equipment for the h...
Confidence: 60%
Pricing Page
A+ (83/100)1 pricing tier detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | concept2.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 66 | 87-21 | 87-21 | 87-21 | 86-20 |
| Clarity | 31 | 59-28 | 100-69 | 59-28 | 100-69 |
| CTA | 75 | 75 | 60+15 | 75 | 75 |
| ICP | 40 | 46-6 | 91-51 | 46-6 | 15+25 |
| 1st Impr. | 48 | 60-12 | 60-12 | 60-12 | 52 |
| Pricing | 83 | 95-12 | 80 | 95-12 | 100-17 |
What We Analyzed
Title
Concept2
Word count
618
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Last scanned 49 days ago. Time to check if your homepage has improved.
concept2.com scored 66/100.
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