companieshouse.gov.uk
63/100
Ranked #17,155 of 46,880 sites
companieshouse.gov.uk
63/100 · #17,155 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Companieshouse.gov.uk scores 63 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's close to the median of 59.
The hero text reads: "Companies House". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 59, Companieshouse.gov.uk is above the overall median of 36.
The page has 9 CTAs, 1 of them above the fold. The primary CTA "Contact" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B SaaS, executive and agency. Role words found: "executive", "agency". The site uses a "for [X]" pattern: "Business and Trade". ICP clarity score: 55 (above the median of 35).
Fix These First
up to +37 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Close first-impression gaps
Visitors can't quickly tell what it does and why it matters — those signals should be above the fold
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (32/100)“A visitor would think this is a b2b saas for business and trade that offers something unclear.”
B2B SaaS
Business and Trade
Unknown
None detected
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Companies House
Your current headline is generic — these alternatives name what you do for whom
Current
Contact
Tying your CTA to a specific outcome increases click-through
Current
We incorporate and dissolve limited companies. We register company information and make it available to the public. Com…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact" vs "Contact — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
9
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
C+ (59/100)In 5 words:
Executive agency
Hero
genericCompanies House
Meta Description
genericWe incorporate and dissolve limited companies. We register company information and make it available to the public. Companies House is an executive agency, sponsored by the Department for Business and Trade .
ICP Clarity
C (55/100)Detected audience
decentB2B SaaS, executive and agency
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | companieshouse.go… | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 63 | 89-26 | 88-25 | 87-24 | 87-24 |
| Clarity | 59 | 62 | 100-41 | 72-13 | 100-41 |
| CTA | 57 | 73-16 | 70-13 | 78-21 | 70-13 |
| ICP | 55 | 45+10 | 95-40 | 95-40 | 50+5 |
| 1st Impr. | 32 | 52-20 | 94-62 | 66-34 | 44-12 |
| Pricing | 0 | 95-95 | 100-100 | 95-95 | 100-100 |
What We Analyzed
Title
Companies House - GOV.UK
Word count
1,336
Hero text
Companies House
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Last scanned 49 days ago. Time to check if your homepage has improved.
companieshouse.gov.uk scored 63/100.
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