commbank.com.au
66/100
Ranked #11,812 of 46,880 sites
commbank.com.au
66/100 · #11,812 of 46,880
homepagerankings.com
Developer Tools / Infrastructure Benchmarks
How you compare to 6,886 Developer Tools / Infrastructure sites
Gray line = Developer Tools / Infrastructure median
Analysis
Commbank.com.au scores 66 out of 100 on homepage messaging, earning a B grade — good messaging with some areas to tighten up. Across all 30,134 sites analyzed, that's above the median of 59. Within Developer Tools / Infrastructure, where the median is 60, Commbank.com.au lands 6 points above the industry average.
The hero text reads: "CommBank homepage". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 59, Commbank.com.au is above the overall median of 36.
The page has 3 CTAs, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: ecommerce, Fintech / Financial Services.
The biggest opportunities for Commbank.com.au: The copy uses overused buzzwords ("solutions", "solution") that dilute the message.
Fix These First
up to +31 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
D (52/100)“A visitor would think this is a fintech / financial services for someone that offers app that edits.”
Fintech / Financial Services
Unknown
app that edits
Cost Savings / Money
Casual
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
CommBank homepage
Your current headline is generic — these alternatives name what you do for whom
Current
Contact us
Tying your CTA to a specific outcome increases click-through
Current
CommBank offers personal banking, business solutions, institutional banking, company information, and more
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact us" vs "Contact us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
C (57/100)Total CTAs
3
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
C (59/100)In 5 words:
App to search accessibility
Hero
genericCommBank homepage
Meta Description
genericCommBank offers personal banking, business solutions, institutional banking, company information, and more
ICP Clarity
D (38/100)Detected audience
decentecommerce, Fintech / Financial Services
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Developer Tools / Infrastructure sites in the index
| Dimension | commbank.com.au | chatwoot.com | tapfiliate.com | delve.co | helpscout.com |
|---|---|---|---|---|---|
| Overall | 66 | 89-23 | 88-22 | 87-21 | 87-21 |
| Clarity | 59 | 62 | 100-41 | 72-13 | 100-41 |
| CTA | 57 | 73-16 | 70-13 | 78-21 | 70-13 |
| ICP | 38 | 45-7 | 95-57 | 95-57 | 50-12 |
| 1st Impr. | 52 | 52 | 94-42 | 66-14 | 44+8 |
| Pricing | 0 | 95-95 | 100-100 | 95-95 | 100-100 |
What We Analyzed
Title
CommBank - bank accounts, credit cards, home loans and insurance
Word count
771
Hero text
CommBank homepage
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Last scanned 63 days ago. Time to check if your homepage has improved.
commbank.com.au scored 66/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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