cgtrader.com
69/100
Ranked #7,856 of 46,880 sites
cgtrader.com
69/100 · #7,856 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Cgtrader scores 69 out of 100 on homepage messaging, earning a B grade — good messaging with some areas to tighten up. Across all 30,134 sites analyzed, that's above the median of 59. Within Media / Content / Publishing, where the median is 62, Cgtrader lands 7 points above the industry average.
The hero text reads: "World's largest 3D model marketplace". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 72, Cgtrader is above the overall median of 36.
The page has 9 CTAs, 2 of them above the fold. The primary CTA "Book" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Marketplace / Platform. The site uses a "for [X]" pattern: "print". ICP clarity score: 45 (above the median of 35).
Fix These First
up to +23 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
First Impression
D (40/100)“A visitor would think this is a marketplace / platform for print that offers something that designs.”
Marketplace / Platform
Something that designs
None detected
Casual
Gaps:
- -Business category is implied but not clearly stated.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
World's largest 3D model marketplace
Your current headline is generic — these alternatives name what you do for whom
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Messaging Clarity
CTA Analysis
B (75/100)Total CTAs
9
Above Fold
2
Best CTA
Tier 2
What Do You Sell?
B- (72/100)In 5 words:
Marketplace to design projects for print
Hero
genericWorld's largest 3D model marketplace
Meta Description
specificExplore 2M+ 3D models online for print, game, VR/AR & design projects. Download, customize, or hire 3D experts - all on CGTrader.
ICP Clarity
D+ (45/100)Detected audience
decentMarketplace / Platform
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | cgtrader.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 69 | 87-18 | 87-18 | 87-18 | 86-17 |
| Clarity | 72 | 59+13 | 100-28 | 59+13 | 100-28 |
| CTA | 75 | 75 | 60+15 | 75 | 75 |
| ICP | 45 | 46 | 91-46 | 46 | 15+30 |
| 1st Impr. | 40 | 60-20 | 60-20 | 60-20 | 52-12 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
CGTrader - 3D Models And 3D Printing Marketplace
Word count
207
Hero text
World's largest 3D model marketplace
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Last scanned 63 days ago. Time to check if your homepage has improved.
cgtrader.com scored 69/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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