cgi.com
65/100
Ranked #14,193 of 46,880 sites
cgi.com
65/100 · #14,193 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Cgi scores 65 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "CGI at 50 years". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 9 CTAs, 2 of them above the fold. The primary CTA "Contact" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Fintech / Financial Services, executive. Role words found: "executive".
Cgi fits the "Platform / Ecosystem" archetype with high confidence. This means the homepage is positioning as a platform others build on — emphasizing integrations, extensibility, and ecosystem over a single feature.
Fix These First
up to +37 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Shift copy from "we" to "you"
Your above-fold copy says "we" 8x but "you" only 2x — visitors care about their problems, not yours
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
D (40/100)“A visitor would think this is a fintech / financial services for someone that offers something that ships.”
Fintech / Financial Services
Unknown
Something that ships
Revenue / Growth
Technical
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
CGI at 50 years
Your current headline is generic — these alternatives name what you do for whom
Current
Contact
Tying your CTA to a specific outcome increases click-through
Current
Since 1976, CGI has grown into one of the largest IT and business consulting services firms in the world. Our 50-year m…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact" vs "Contact — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Rewrite above-fold copy from "we" language to "you" language
Your copy says "we" 8x and "you" 2x. Visitor-centric copy typically converts better.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
9
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
D (34/100)In 5 words:
Application to process services
Hero
genericCGI at 50 years
Meta Description
genericSince 1976, CGI has grown into one of the largest IT and business consulting services firms in the world. Our 50-year milestone celebrates a history of serving clients and creating a global culture of ownership, always with a focus on looking to the future ahead.
ICP Clarity
D (35/100)Detected audience
decentFintech / Financial Services, executive
Positioning Archetype
85% confidencePlatform / Ecosystem
CGI at 50 years
Confidence: 85%
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | cgi.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 65 | 87-22 | 87-22 | 87-22 | 86-21 |
| Clarity | 34 | 59-25 | 100-66 | 59-25 | 100-66 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 35 | 46-11 | 91-56 | 46-11 | 15+20 |
| 1st Impr. | 40 | 60-20 | 60-20 | 60-20 | 52-12 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
IT and business consulting services | CGI.com
Word count
839
Hero text
CGI at 50 years
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Last scanned 49 days ago. Time to check if your homepage has improved.
cgi.com scored 65/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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