businessinsider.com
67/100
Ranked #11,280 of 46,880 sites
businessinsider.com
67/100 · #11,280 of 46,880
homepagerankings.com
B2B SaaS Benchmarks
How you compare to 986 B2B SaaS sites
Gray line = B2B SaaS median
Analysis
Businessinsider scores 67 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59. Within B2B SaaS, where the median is 75, Businessinsider lands 8 points below the industry average.
The hero text reads: "Business Insider - Top Stories". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone.
The page has 4 CTAs, 2 of them above the fold. The primary CTA "Startups" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 75 (above the median of 57).
Audience targeting is crystal clear — the homepage makes it obvious who this is for. Detected audience: startup / enterprise, B2B SaaS, CEO. Role words found: "CEO". ICP clarity score: 74 (above the median of 35).
Businessinsider fits the "Trust / Authority" archetype with moderate confidence.
On the pricing page: Enter your pricing page URL directly (try https://businessinsider.com/pricing) for a full analysis.
The biggest opportunities for Businessinsider: The copy uses overused buzzwords ("innovative") that dilute the message.
Fix These First
up to +39 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Add a CTA to your pricing page
Pricing page has no clear call-to-action — visitors can't convert
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Rewrite your meta description
Generic meta description — this is what shows up in Google results
Replace overused buzzwords with specifics
Phrases like "innovative" in your meta description hurt credibility
First Impression
D (40/100)“A visitor would think this is a b2b saas for someone that offers something that tests.”
B2B SaaS
Unknown
Something that tests
Status / Identity / Belonging
Professional
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Business Insider - Top Stories
Your current headline is generic — these alternatives name what you do for whom
Current
Business Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovativ…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
A- (75/100)Total CTAs
4
Above Fold
2
Best CTA
Tier 2
What Do You Sell?
D (37/100)In 5 words:
App to search business
Hero
genericBusiness Insider - Top Stories
Meta Description
genericBusiness Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovative stories you want to know.
ICP Clarity
A- (74/100)Detected audience
crystal-clearstartup / enterprise, B2B SaaS, CEO
Positioning Archetype
70% confidenceTrust / Authority
Business Insider - Top Stories
Confidence: 70%
Pricing Page
F (15/100)How You Compare
vs. other B2B SaaS sites in the index
| Dimension | businessinsider.c… | formstack.com | vanta.com | wheniwork.com | devrev.ai |
|---|---|---|---|---|---|
| Overall | 67 | 89-22 | 88-21 | 88-21 | 87-20 |
| Clarity | 37 | 59-22 | 72-35 | 72-35 | 100-63 |
| CTA | 75 | 88-13 | 96-21 | 85-10 | 60+15 |
| ICP | 74 | 58+16 | 15+59 | 58+16 | 50+24 |
| 1st Impr. | 40 | 52-12 | 52-12 | 60-20 | 60-20 |
| Pricing | 15 | 95-80 | 65-50 | 90-75 | 90-75 |
What We Analyzed
Title
Business Insider - Latest News in Tech, Markets, Economy & Innovation
Word count
1,273
Hero text
Business Insider - Top Stories
More in B2B SaaS
Track Your Progress
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businessinsider.com scored 67/100.
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