burton.com
59/100
Ranked #23,471 of 46,880 sites
burton.com
59/100 · #23,471 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Burton scores 59 out of 100 on homepage messaging, earning a C grade — average — basic messaging is present but generic. Across all 30,134 sites analyzed, that's close to the median of 59.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 21, Burton is below the overall median of 36.
The page has 6 CTAs, 2 of them above the fold. The primary CTA "Park & Freestyle" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: E-Commerce / DTC, team. Role words found: "team".
Burton fits the "Price / Value Leader" archetype with moderate confidence.
On the pricing page: Burton has a free tier and an annual billing toggle. 3 pricing tiers is a solid structure. Add a FAQ section to your pricing page. It addresses objections and reduces support load.
The biggest opportunities for Burton: Clarity is 15 points below median — the hero text needs to say what the product does in plain language. CTA effectiveness is below median — consider using action-oriented language ("Start free trial") over generic buttons ("Learn more").
Fix These First
up to +41 ptsRanked by estimated impact on your overall score
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Close first-impression gaps
Visitors can't quickly tell who it's for and what it does — those signals should be above the fold
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (32/100)“A visitor would think this is a e-commerce / dtc for someone that offers something unclear.”
E-Commerce / DTC
Unknown
Unknown
Cost Savings / Money
Neutral
Gaps:
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Park & Freestyle
Tying your CTA to a specific outcome increases click-through
Current
Burton Snowboards brings the spirit of riding to you wherever you are. Break free, choose your line, and enjoy the ride.
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding a one-line product description directly under your hero
Visitors can't tell what you do from the above-fold content. A single explanatory line can fix this.
Messaging Clarity
CTA Analysis
C- (48/100)Total CTAs
6
Above Fold
2
Best CTA
Tier 3
What Do You Sell?
F (21/100)In 5 words:
Search skip
Hero
absentMeta Description
genericBurton Snowboards brings the spirit of riding to you wherever you are. Break free, choose your line, and enjoy the ride.
ICP Clarity
D (35/100)Detected audience
decentE-Commerce / DTC, team
Positioning Archetype
75% confidencePrice / Value Leader
Burton Snowboards brings the spirit of riding to you wherever you are. Break ...
Confidence: 75%
Pricing Page
A+ (100/100)3 pricing tiers detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | burton.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 59 | 87-28 | 87-28 | 87-28 | 86-27 |
| Clarity | 21 | 59-38 | 100-79 | 59-38 | 100-79 |
| CTA | 48 | 75-27 | 60-12 | 75-27 | 75-27 |
| ICP | 35 | 46-11 | 91-56 | 46-11 | 15+20 |
| 1st Impr. | 32 | 60-28 | 60-28 | 60-28 | 52-20 |
| Pricing | 100 | 95+5 | 80+20 | 95+5 | 100 |
What We Analyzed
Title
Burton.com | Standing Sideways Since 1977 | Burton Snowboards US
Word count
879
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Last scanned 49 days ago. Time to check if your homepage has improved.
burton.com scored 59/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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