boingboing.net
39/100
Ranked #38,628 of 46,880 sites
boingboing.net
39/100 · #38,628 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Boingboing scores 39 out of 100 on homepage messaging, earning a D grade — below average — significant gaps in clarity or targeting. Across all 30,134 sites analyzed, that's well below the median of 59. Within Media / Content / Publishing, where the median is 62, Boingboing lands 23 points below the industry average.
No hero text found. Visitors see nothing above the fold that tells them what you do. With a clarity score of 47, Boingboing is above the overall median of 36.
The page has 9 CTAs, 5 of them above the fold. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: student. Role words found: "student". ICP clarity score: 18 (below the median of 35).
The biggest opportunities for Boingboing: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. First impression clarity is below median — visitors can't quickly tell what category this product falls into.
Fix These First
up to +47 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Add a clear hero headline
No hero headline detected — the most important real estate on your page is empty
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Close first-impression gaps
Visitors can't quickly tell who it's for and why it matters — those signals should be above the fold
Rewrite your meta description
Generic meta description — this is what shows up in Google results
First Impression
F (20/100)“A visitor would think this is a education / edtech for someone that offers something that launchs.”
Education / EdTech
Unknown
Something that launchs
None detected
Casual
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -No discernible value proposition. The page does not explain why someone should care.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
Current
Boing Boing is the Web's favorite site devoted to technology, entertainment, and culture. Launched in 1989 as a print '…
This is what shows in Google results — specificity drives higher click-through rates
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
9
Above Fold
5
Best CTA
Tier 3
What Do You Sell?
C- (47/100)In 5 words:
App to store menu
Hero
absentMeta Description
genericBoing Boing is the Web's favorite site devoted to technology, entertainment, and culture. Launched in 1989 as a print 'zine and still...
ICP Clarity
F (18/100)Detected audience
genericstudent
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | boingboing.net | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 39 | 87-48 | 87-48 | 87-48 | 86-47 |
| Clarity | 47 | 59-12 | 100-53 | 59-12 | 100-53 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 18 | 46-28 | 91-73 | 46-28 | 15 |
| 1st Impr. | 20 | 60-40 | 60-40 | 60-40 | 52-32 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Boing Boing - A Directory of Mostly Wonderful Things
Word count
667
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Last scanned 49 days ago. Time to check if your homepage has improved.
boingboing.net scored 39/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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