bna.com
65/100
Ranked #14,178 of 46,880 sites
bna.com
65/100 · #14,178 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Bna scores 65 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "The Intelligence to Shape a Changed World". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 50, Bna is above the overall median of 36.
The page has 7 CTAs, 3 of them above the fold. The primary CTA "Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Media / Content / Publishing, professional. Role words found: "professional". The site uses a "for [X]" pattern: "the professionals". ICP clarity score: 50 (above the median of 35).
Bna fits the "Premium / Quality Leader" archetype with high confidence. This means the homepage is leading with craft and quality signals — the positioning says 'you get what you pay for'.
On the pricing page: Bna has social proof elements. 4 pricing tiers is a solid structure. Show actual prices on your pricing page. Hidden pricing creates friction and drives visitors away.
Fix These First
up to +21 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Simplify your above-fold copy
Grade level 45 reads like an academic paper — aim for grade 8-10
First Impression
D (40/100)“A visitor would think this is a media / content / publishing for legal that offers something unclear.”
Media / Content / Publishing
legal
Unknown
Risk Reduction / Safety
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
The Intelligence to Shape a Changed World
Your current headline is generic — these alternatives name what you do for whom
Current
Contact Us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Contact Us" vs "Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test reducing pricing tiers from 4 to 3
Too many options cause choice paralysis. The ideal is 3 tiers with a highlighted recommended plan.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
7
Above Fold
3
Best CTA
Tier 3
What Do You Sell?
C (50/100)In 5 words:
Network to deliver results for legal
Hero
genericThe Intelligence to Shape a Changed World
Meta Description
specificBloomberg Industry Group provides guidance, grows your business, and remains compliant with trusted resources that deliver results for legal, tax, compliance, government affairs, and government contracting professionals.
ICP Clarity
C (50/100)Detected audience
decentMedia / Content / Publishing, professional
Positioning Archetype
85% confidencePremium / Quality Leader
The Intelligence to Shape a Changed World
Confidence: 85%
Pricing Page
A+ (80/100)4 pricing tiers detected
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | bna.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 65 | 87-22 | 87-22 | 87-22 | 86-21 |
| Clarity | 50 | 59-9 | 100-50 | 59-9 | 100-50 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 50 | 46 | 91-41 | 46 | 15+35 |
| 1st Impr. | 40 | 60-20 | 60-20 | 60-20 | 52-12 |
| Pricing | 80 | 95-15 | 80 | 95-15 | 100-20 |
What We Analyzed
Title
Bloomberg Industry Group
Word count
501
Hero text
The Intelligence to Shape a Changed World
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Last scanned 49 days ago. Time to check if your homepage has improved.
bna.com scored 65/100.
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