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blocklist.de

C+

67/100

Ranked #11,267 of 46,880 sites

Media / Content / PublishingSeed Stage
C+

blocklist.de

67/100 · #11,267 of 46,880

homepagerankings.com

Media / Content / Publishing Benchmarks

How you compare to 6,908 Media / Content / Publishing sites

Overall
67+5 vs median
Product Clarity
72+29 vs median
CTA Effectiveness
62+5 vs median
ICP Targeting
45+7 vs median
First Impression
28

Gray line = Media / Content / Publishing median

Analysis

Blocklist.de scores 67 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59. Within Media / Content / Publishing, where the median is 62, Blocklist.de lands 5 points above the industry average.

The hero text reads: "What is www.BlockList.de?". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 72, Blocklist.de is above the overall median of 36.

The page has 2 CTAs, 2 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Contact" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.

Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: Developer Tools / Infrastructure. The site uses a "for [X]" pattern: "reducing server costs". ICP clarity score: 45 (above the median of 35).

Fix These First

up to +27 pts

Ranked by estimated impact on your overall score

#1

Add a pricing page

Hiding pricing creates friction — most buyers want to self-qualify before talking to sales

+15 ptsPricing
#2

Rewrite your hero headline

Generic language — visitors can't tell what you do from the headline alone

+8 ptsClarity
#3

Make your CTA more specific

"Get started" is generic — tie it to an outcome ("Start building" or "See your report")

+4 ptsCTA

First Impression

F (28/100)

A visitor would think this is a developer tools / infrastructure for someone that offers service.

What kind of company?vague

Developer Tools / Infrastructure

Who is it for?missing

Unknown

What does it do?vague

service

What's the benefit?vague

Visibility / Insights

What's the vibe?vague

Technical

Gaps:

  • -Business category is implied but not clearly stated.
  • -No clear target audience defined. Could be for anyone, which means it resonates with no one.
  • -Product description is vague. Visitors get a rough idea but no clear picture.
  • -Value proposition is weakly communicated. Benefits are implied, not stated.

Suggested Rewrites

Better copy based on your product signals — click to copy

Hero Headline

Current

What is www.BlockList.de?

Your current headline is generic — these alternatives name what you do for whom

Primary CTA

Current

Contact

Tying your CTA to a specific outcome increases click-through

A/B Test Ideas

Specific experiments to run, ranked by expected impact

Test adding "free" or "no card required" to your primary CTA

Risk-reducing modifiers typically lift click-through 10-15%

medium

Test a "free" modifier on your CTA: "Contact" vs "Contact — Free"

"Free" is the highest-converting modifier across 27K+ homepages analyzed

medium

Test a hero headline that names your product category explicitly

Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.

high

Messaging Clarity

Who is this for?58/100
What problem does this solve?80/100
What does this actually do?66/100
Why this over alternatives?40/100
CTA effectiveness57/100

CTA Analysis

B- (62/100)

Total CTAs

2

Above Fold

2

Best CTA

Tier 3

Contact
above foldT3 · 57/100
Downloads
above foldT3 · 45/100

What Do You Sell?

B+ (72/100)

In 5 words:

Software to report ssh

Hero

generic

What is www.BlockList.de?

Meta Description

specific

www.blocklist.de -- Fail2Ban-Reporting Service (we sent Reports from Attacks on Postfix, SSH, Apache-Attacks, Spambots, irc-Bots, Reg-Bots, DDos and more) from Fail2Ban via X-ARF. we report SSH-, Mail-, FTP-, Apache- and other Attacks from fail2ban via X-ARF

7 function signalsDetected: software

ICP Clarity

C- (45/100)

Detected audience

decent

Developer Tools / Infrastructure

industryDeveloper Tools / Infrastructure

Pricing Page

F (0/100)

No pricing page detected.

How You Compare

vs. other Media / Content / Publishing sites in the index

Dimensionblocklist.dekeap.comzight.cominfusionsoft.…managewp.com
Overall6787-2087-2087-2086-19
Clarity7259+13100-2859+13100-28
CTA6275-136075-1375-13
ICP454691-464615+30
1st Impr.2860-3260-3260-3252-24
Pricing095-9580-8095-95100-100

What We Analyzed

Title

www.blocklist.de -- Fail2Ban-Reporting Service (we sent Reports from Attacks on Postfix, SSH, Apache-Attacks, Spambots, irc-Bots, Reg-Bots, DDos and more) from Fail2Ban via X-ARF.

Word count

535

Hero text

What is www.BlockList.de?

Track Your Progress

Last scanned 49 days ago. Time to check if your homepage has improved.

blocklist.de scored 67/100.

We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.

Work with us