blockchain.info
42/100
Ranked #36,492 of 46,880 sites
blockchain.info
42/100 · #36,492 of 46,880
homepagerankings.com
B2C SaaS / Consumer App Benchmarks
How you compare to 3,549 B2C SaaS / Consumer App sites
Gray line = B2C SaaS / Consumer App median
Analysis
Blockchain.info scores 42 out of 100 on homepage messaging, earning a D+ grade — mixed. Across all 30,134 sites analyzed, that's well below the median of 59. Within B2C SaaS / Consumer App, where the median is 64, Blockchain.info lands 22 points below the industry average.
The hero text reads: "Prices". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 66, Blockchain.info is above the overall median of 36.
The page has 2 CTAs, 1 of them above the fold. That's a focused set, which avoids overwhelming visitors. The primary CTA "Buy" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is unclear. Detected audience: Fintech / Financial Services. ICP clarity score: 15 (below the median of 35).
On the pricing page: Enter your pricing page URL directly (try https://blockchain.info/pricing) for a full analysis.
The biggest opportunities for Blockchain.info: Audience targeting is weak — adding a "for [specific role/company type]" pattern would sharpen the positioning immediately. CTA effectiveness is below median — consider using action-oriented language ("Start free trial") over generic buttons ("Learn more").
Fix These First
up to +41 ptsRanked by estimated impact on your overall score
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
Sharpen your audience targeting
"For businesses" or "for teams" is too broad — name a role, industry, or company type
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Add a CTA to your pricing page
Pricing page has no clear call-to-action — visitors can't convert
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
First Impression
F (28/100)“A visitor would think this is a fintech / financial services for someone that offers something that tracks.”
Fintech / Financial Services
Unknown
Something that tracks
Visibility / Insights
Urgent
Gaps:
- -Business category is implied but not clearly stated.
- -No clear target audience defined. Could be for anyone, which means it resonates with no one.
- -Product description is vague. Visitors get a rough idea but no clear picture.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Prices
Your current headline is generic — these alternatives name what you do for whom
Current
Buy
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: "Buy" vs "Buy — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test a "Built for [role/company type]" line under your hero
The "for X" pattern is the fastest way to sharpen positioning. Test it as a subheadline.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
C (50/100)Total CTAs
2
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
B (66/100)In 5 words:
Engine to search engine
Hero
genericPrices
Meta Description
specificThe most popular and trusted Bitcoin block explorer and crypto transaction search engine.
ICP Clarity
F (15/100)Detected audience
genericFintech / Financial Services
Pricing Page
F (15/100)How You Compare
vs. other B2C SaaS / Consumer App sites in the index
| Dimension | blockchain.info | traveljoy.com | sendcloud.com | brainstormfor… | newzenler.com |
|---|---|---|---|---|---|
| Overall | 42 | 89-47 | 88-46 | 87-45 | 87-45 |
| Clarity | 66 | 59+7 | 72-6 | 87-21 | 72-6 |
| CTA | 50 | 85-35 | 85-35 | 60-10 | 90-40 |
| ICP | 15 | 58-43 | 90-75 | 84-69 | 90-75 |
| 1st Impr. | 28 | 78-50 | 52-24 | 40-12 | 40-12 |
| Pricing | 15 | 80-65 | 80-65 | 0+15 | 100-85 |
What We Analyzed
Title
Blockchain Explorer - Bitcoin Tracker & More | Blockchain.com
Word count
350
Hero text
Prices
More in B2C SaaS / Consumer App
View B2C SaaS / Consumer App benchmarks →Track Your Progress
Last scanned 49 days ago. Time to check if your homepage has improved.
blockchain.info scored 42/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
Work with us