belden.com
64/100
Ranked #14,620 of 46,880 sites
belden.com
64/100 · #14,620 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
Belden scores 64 out of 100 on homepage messaging, earning a B- grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "Connect to what's possible.". Decent. Action verbs give a sense of function, but could be more explicit about exactly what the product is. The language is specific enough that visitors get a concrete sense of what's offered. With a clarity score of 90, Belden is above the overall median of 36.
The page has 15 CTAs, 1 of them above the fold. The primary CTA "Start your career" is a value-oriented CTA — it promises a benefit, not just an action. CTA effectiveness score: 78 (above the median of 57).
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: industrial automation. The site uses a "for [X]" pattern: "industrial automation".
The biggest opportunities for Belden: The copy uses overused buzzwords ("unlock", "solutions", "solution") that dilute the message.
Fix These First
up to +19 ptsRanked by estimated impact on your overall score
Add a pricing page
Hiding pricing creates friction — most buyers want to self-qualify before talking to sales
Simplify your above-fold copy
Grade level 17 reads like an academic paper — aim for grade 8-10
First Impression
C (66/100)“A visitor would think this is a marketplace / platform for industrial automation that offers solution that builds.”
Marketplace / Platform
industrial automation
solution that builds
Visibility / Insights
Aspirational
Gaps:
- -Business category is implied but not clearly stated.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Messaging Clarity
CTA Analysis
B (78/100)Total CTAs
15
Above Fold
1
Best CTA
Tier 2
What Do You Sell?
A (90/100)In 5 words:
Platform to design manufacture for industrial automation
Hero
specificConnect to what's possible.
Meta Description
specificWe design, manufacture and market networking, connectivity, cable products and solutions for industrial automation, smart buildings and broadcast markets.
ICP Clarity
D (40/100)Detected audience
decentindustrial automation
Pricing Page
F (0/100)No pricing page detected.
How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | belden.com | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 64 | 87-23 | 87-23 | 87-23 | 86-22 |
| Clarity | 90 | 59+31 | 100-10 | 59+31 | 100-10 |
| CTA | 78 | 75 | 60+18 | 75 | 75 |
| ICP | 40 | 46-6 | 91-51 | 46-6 | 15+25 |
| 1st Impr. | 66 | 60+6 | 60+6 | 60+6 | 52+14 |
| Pricing | 0 | 95-95 | 80-80 | 95-95 | 100-100 |
What We Analyzed
Title
Belden
Word count
3,017
Hero text
Connect to what's possible.
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Last scanned 63 days ago. Time to check if your homepage has improved.
belden.com scored 64/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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