b2bmarketing.net
66/100
Ranked #12,684 of 46,880 sites
b2bmarketing.net
66/100 · #12,684 of 46,880
homepagerankings.com
Media / Content / Publishing Benchmarks
How you compare to 6,908 Media / Content / Publishing sites
Gray line = Media / Content / Publishing median
Analysis
B2bmarketing scores 66 out of 100 on homepage messaging, earning a C+ grade — mixed. Across all 30,134 sites analyzed, that's above the median of 59.
The hero text reads: "Powering The Global B2B Marketing Community.". Lacks action verbs. The hero does not describe what the product actually does, just makes a vague claim. The language is generic — a visitor can't tell what the product does from the headline alone. With a clarity score of 46, B2bmarketing is above the overall median of 36.
The page has 14 CTAs, 1 of them above the fold. The primary CTA ""> Contact Us" is generic — 'Learn more' and 'Get started' don't tell visitors what happens next.
Audience targeting is decent — there are audience signals, but room to be more specific. Detected audience: B2B, B2B SaaS, marketer and team. Role words found: "marketer", "team". ICP clarity score: 51 (above the median of 35).
B2bmarketing fits the "Community / Movement" archetype with high confidence. This means the homepage is rallying users around a mission or identity, not just a product.
On the pricing page: Enter your pricing page URL directly (try https://b2bmarketing.net/pricing) for a full analysis.
Fix These First
up to +25 ptsRanked by estimated impact on your overall score
Rewrite your hero headline
Generic language — visitors can't tell what you do from the headline alone
Add a CTA to your pricing page
Pricing page has no clear call-to-action — visitors can't convert
Add a free tier or annual billing option
Low-commitment entry points (free tier, annual discount) reduce purchase friction
Make your CTA more specific
"Get started" is generic — tie it to an outcome ("Start building" or "See your report")
First Impression
F (28/100)“A visitor would think this is a b2b saas for marketers that offers something unclear.”
B2B SaaS
marketers
Unknown
Visibility / Insights
Neutral
Gaps:
- -Business category is implied but not clearly stated.
- -Target audience is hinted at but not explicitly called out.
- -Product function unclear from above-fold copy. Visitors cannot tell what this does.
- -Value proposition is weakly communicated. Benefits are implied, not stated.
Suggested Rewrites
Better copy based on your product signals — click to copy
Current
Powering The Global B2B Marketing Community.
Your current headline is generic — these alternatives name what you do for whom
Current
"> Contact Us
Tying your CTA to a specific outcome increases click-through
A/B Test Ideas
Specific experiments to run, ranked by expected impact
Test adding "free" or "no card required" to your primary CTA
Risk-reducing modifiers typically lift click-through 10-15%
Test a "free" modifier on your CTA: ""> Contact Us" vs ""> Contact Us — Free"
"Free" is the highest-converting modifier across 27K+ homepages analyzed
Test a hero headline that names your product category explicitly
Generic headlines force visitors to scroll to understand what you sell. Test naming the category in the first 5 words.
Test adding social proof above the fold (customer count, logos, or testimonial)
No social proof detected. Even one trust signal ("Join 500+ teams") can lift conversions significantly.
Test adding an annual/monthly billing toggle with a discount
Annual billing toggles with visible savings ("Save 20%") are a standard conversion lever.
Messaging Clarity
CTA Analysis
C+ (57/100)Total CTAs
14
Above Fold
1
Best CTA
Tier 3
What Do You Sell?
C- (46/100)In 5 words:
Learn more
Hero
genericPowering The Global B2B Marketing Community.
Meta Description
specificB2B Marketing provides actionable intelligence, data, events and training to help marketers maximize business performance and realise their potential.
ICP Clarity
C (51/100)Detected audience
decentB2B, B2B SaaS, marketer and team
Positioning Archetype
80% confidenceCommunity / Movement
Powering The Global B2B Marketing Community.
Confidence: 80%
Pricing Page
F (15/100)How You Compare
vs. other Media / Content / Publishing sites in the index
| Dimension | b2bmarketing.net | keap.com | zight.com | infusionsoft.… | managewp.com |
|---|---|---|---|---|---|
| Overall | 66 | 87-21 | 87-21 | 87-21 | 86-20 |
| Clarity | 46 | 59-13 | 100-54 | 59-13 | 100-54 |
| CTA | 57 | 75-18 | 60 | 75-18 | 75-18 |
| ICP | 51 | 46+5 | 91-40 | 46+5 | 15+36 |
| 1st Impr. | 28 | 60-32 | 60-32 | 60-32 | 52-24 |
| Pricing | 15 | 95-80 | 80-65 | 95-80 | 100-85 |
What We Analyzed
Title
B2B Marketing - Intelligence, data, events, training
Word count
4,616
Hero text
Powering The Global B2B Marketing Community.
More in Media / Content / Publishing
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Last scanned 49 days ago. Time to check if your homepage has improved.
b2bmarketing.net scored 66/100.
We fix exactly this. Messaging, CTAs, positioning. Ready-to-ship, not a slide deck.
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